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Christmas adverts 2015 - Who got it right?
Speaking at the Drapers Fashion Forum 2015, Zalando vice president of womenswear Dalbir Bains and Fitflop chief executive Michael Lockett discuss their top markets worldwide, globalising their offer and attracting the right international talent.
Retailers and brands need to have an authentic brand story that is consistent throughout the business to establish an emotional connection with consumers, regardless of price level and sales channel, retail bosses agreed at the Drapers Fashion Forum.
Speaking at the Drapers Fashion Forum, House of Fraser boss Nigel Oddy and Dune Group chairman Daniel Rubin talk about how they are tackling the multichannel challenge.
Speaking at the Drapers Fashion Forum, Boden’s deputy chairman and chief executive Julian Granville and Sweaty Betty’s chief executive Simon Hill-Norton discuss the differences between the US and UK markets.
US shoppers are much less loyal but more enthusiastic and willing to trial new concepts, more conservative in their fashion choices and more likely to shop from catalogues than their UK counterparts, according to retailers already operating in the market.
Drapers editor Keely Stocker talks to Very Exclusive managing director Sarah Curran about what fashion consumers expect from their digital luxury experience
Fashion businesses shared their secrets for creating a bestselling product at the 2015 Drapers Fashion Forum.
Phillippa Roberts Phillippa Roberts, speaking at the Drapers Fashion Forum
Retailers must remove barriers to payment and personalise the process to improve conversion, said Klarna head of expansion Jens Saltin at Drapers Fashion Forum today.
Vice-president of womenswear at Zalando, Dalbir Bains, has encouraged retailers to personalise the experience shoppers get in different markets, rather than changing products on offer.
Stefan Laban Retailers need to have one global team rather than segmenting different markets to be successful internationally, believes Stefan Laban, senior vice-president, strategic alliances at Gap.
Stefan Laban, senior vice president of strategic alliances for Gap, has joined the line-up of speakers at this year’s Drapers Fashion Forum in London on November 19.
Influential retail bosses from Shop Direct, Zalando, House of Fraser and Coast will gather to debate how best to service the global fashion customer at the Drapers Fashion Forum in London on November 19.
Drapers and Zalando Global Customers webinar.
Drapers’ Luxury Report 2015, in association with gpstudio.
Drapers’ Multichannel Report 2015, in association with Adyen, K3 Retail and Pinsent Masons.
Drapers’ Product Lifecycle Report, in association with Lectra.
Fashion retailers and brands must invest in their systems to be prepared for the future demands of multichannel retail or face being left behind, a panel of experts have warned.
Drapers’ In-Store Report, in association with gpstudio.
With tough competition on the high streer for consumer spend, digital marketing must be personalised to win share of wallet, a panel of ecommerce experts told Drapers.
Drapers’ and Retail Week’s Personalisation Report, in association with Monetate.
Drapers’ Retail Market Report, in association with K3 Retail.
Drapers’ Supply Chain Report 2015, in association with DHL and Alvanon.
Drapers’ Technology Investment Report, in association with HSO.
Drapers’ Luxury Report 2014, in association with K3 Retail.
Drapers’ Fashion Returns Report, in association with Clipper and Doddle.
Drapers’ China Report, in association with OOCL Logistics.
Drapers’ Multichannel Report 2014, in association with Ampersand, K3 Retail, DHL and VoucherCodes.co.uk.
Drapers’ Innovation in Fashion Report 2014, in association with Infor.
Drapers’ Supply Chain Report 2014, in association with Alvanon and Clear Returns.
Drapers’ International Report - Europe, in association with Sage Pay.
Drapers’ Customer Insight Report 2014, in association with NCR and Quidco.
Drapers’ Retail Market Report 2014, in association with Clipper and K3 Retail.