http://www.drapersonline.com http://www.drapersonline.com http://www.drapersonline.com/magazine/graphics/logo.png http://www.drapersonline.com http://www.drapersonline.com/indie-hub/ppc-and-performance-marketing/5049217.article?referrer=RSS http://www.drapersonline.com/indie-hub/ppc-and-performance-marketing/5049217.article When it comes to paid search, you will undoubtedly be investing a considerable amount of time and financial resources. Fri, 17 May 2013 13:20 GMT http://www.drapersonline.com/indie-hub/boost-sales-with-a-staff-dress-code/5049122.article?referrer=RSS http://www.drapersonline.com/indie-hub/boost-sales-with-a-staff-dress-code/5049122.article If your shop doesn’t already have a dress code, you might like to think about introducing one.  Tue, 14 May 2013 12:04 GMT http://www.drapersonline.com/indie-hub/upcoming-changes-to-consumer-rights/5048984.article?referrer=RSS http://www.drapersonline.com/indie-hub/upcoming-changes-to-consumer-rights/5048984.article Shoppers are set to have increased rights as part of sweeping reforms of consumer protection laws across the EU. Thu, 9 May 2013 15:21 GMT http://www.drapersonline.com/indie-hub/staff-training-and-motivation/5048831.article?referrer=RSS http://www.drapersonline.com/indie-hub/staff-training-and-motivation/5048831.article In any job, people need to know exactly what is expected of them.  Fri, 3 May 2013 15:42 GMT http://www.drapersonline.com/indie-hub/performance-marketing-and-the-power-of-mobile/5048830.article?referrer=RSS http://www.drapersonline.com/indie-hub/performance-marketing-and-the-power-of-mobile/5048830.article We’ve long become accustomed to hearing about the importance of mobile from just about everyone in eCommerce, and with good reason. Fri, 3 May 2013 14:58 GMT http://www.drapersonline.com/indie-hub/what-is-the-long-tail-and-how-can-you-make-it-work-for-you/5048553.article?referrer=RSS http://www.drapersonline.com/indie-hub/what-is-the-long-tail-and-how-can-you-make-it-work-for-you/5048553.article From bloggers to content sites, the long-tail is often considered the Holy Grail for fashion advertisers in performance marketing. Rosie Halewood explains how to get them working for you. Fri, 3 May 2013 11:17 GMT http://www.drapersonline.com/indie-hub/strategies-for-dealing-with-difficult-customers/5048752.article?referrer=RSS http://www.drapersonline.com/indie-hub/strategies-for-dealing-with-difficult-customers/5048752.article Sometimes, our most positive shopping experiences (and your best customers) can come from potentially difficult situations and how they were handled.  Wed, 1 May 2013 12:50 GMT http://www.drapersonline.com/indie-hub/the-legal-requirements-targeted-advertising/5048591.article?referrer=RSS http://www.drapersonline.com/indie-hub/the-legal-requirements-targeted-advertising/5048591.article Technology has revolutionised the way adverts are targeted at consumers. Wed, 24 Apr 2013 11:39 GMT http://www.drapersonline.com/indie-hub/top-tips-for-building-an-effective-sales-team/5048551.article?referrer=RSS http://www.drapersonline.com/indie-hub/top-tips-for-building-an-effective-sales-team/5048551.article Every business needs a vision and values with a strategy and goals. It’s your road map for success. Wed, 24 Apr 2013 10:49 GMT http://www.drapersonline.com/indie-hub/top-tips-to-exit-your-business/5048432.article?referrer=RSS http://www.drapersonline.com/indie-hub/top-tips-to-exit-your-business/5048432.article Bobby Lane, a partner at Shelley Stock Hutter LLP gives his top tips on exit strategy. Fri, 19 Apr 2013 15:16 GMT http://www.drapersonline.com/indie-hub/top-tips-on-due-diligence/5048192.article?referrer=RSS http://www.drapersonline.com/indie-hub/top-tips-on-due-diligence/5048192.article Bobby Lane, a partner at Shelley Stock Hutter LLP gives his top tips on carrying out due diligence. Mon, 15 Apr 2013 11:58 GMT http://www.drapersonline.com/indie-hub/navigating-your-way-through-retargeting/5047980.article?referrer=RSS http://www.drapersonline.com/indie-hub/navigating-your-way-through-retargeting/5047980.article Providing an uplift in returning customers of up to 300%, behavioural retargeting is sweeping through the ecommerce landscape. But how can you make sure you’re getting your money’s worth? Tue, 9 Apr 2013 10:33 GMT http://www.drapersonline.com/indie-hub/the-complexities-of-vat-legislation/5047968.article?referrer=RSS http://www.drapersonline.com/indie-hub/the-complexities-of-vat-legislation/5047968.article On April 1st  VAT reached its 40th birthday.  But its launch forty years ago was no April Fool. Introduced as a  requirement to join the European Economic Community, VAT in its first year levied at just 10 per cent and raised  £1.5billion for the public purse. Fri, 5 Apr 2013 11:42 GMT http://www.drapersonline.com/indie-hub/government-initiatives/5047774.article?referrer=RSS http://www.drapersonline.com/indie-hub/government-initiatives/5047774.article Confused by which Government schemes could work for your business?  Bobby Lane from accountancy firm Shelley Stock Hutter gives an overview of a few initiatives you may want to consider. Thu, 28 Mar 2013 12:40 GMT http://www.drapersonline.com/indie-hub/setting-up-a-lean-fulfilment-operation/5047693.article?referrer=RSS http://www.drapersonline.com/indie-hub/setting-up-a-lean-fulfilment-operation/5047693.article When you set up an e-tail business, making sure your back of house operation is a smooth, well-oiled machine may not seem like the most obvious priority. Tue, 26 Mar 2013 10:47 GMT http://www.drapersonline.com/indie-hub/fashion-brands-and-cashback-sites/5047653.article?referrer=RSS http://www.drapersonline.com/indie-hub/fashion-brands-and-cashback-sites/5047653.article Cashback sites seem to be everywhere you look these days, but what value can they bring to a fashion brand? Mon, 25 Mar 2013 11:57 GMT http://www.drapersonline.com/indie-hub/verdict-the-budget-2013/5047633.article?referrer=RSS http://www.drapersonline.com/indie-hub/verdict-the-budget-2013/5047633.article Is your business a winner or loser after The Budget?  Bobby Lane, a partner at accountancy firm Shelley Stock Hutter gives his verdict. Fri, 22 Mar 2013 17:10 GMT