http://www.drapersonline.com http://www.drapersonline.com http://www.drapersonline.com/magazine/graphics/logo.png http://www.drapersonline.com http://www.drapersonline.com/paypal-etail-awards-2013/5049960.article?referrer=RSS http://www.drapersonline.com/paypal-etail-awards-2013/5049960.article All the winners from this year’s celebration of etail excellence,which took place at Old Billingsgate in London this week. Wed, 12 Jun 2013 23:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/want-to-be-a-pop-up-star/5049707.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/want-to-be-a-pop-up-star/5049707.article New website Appear Here makes it easy for retailers and brands to take temporary lets on empty stores. keely.stocker@emap.com (Keely Stocker) Fri, 7 Jun 2013 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/this-is-getting-personal/5049283.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/this-is-getting-personal/5049283.article Retailers have to navigate the fine line between collecting vital customer data and scaring people off. keely.stocker@emap.com (Keely Stocker) Fri, 24 May 2013 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/enter-the-dragons-den/5049076.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/enter-the-dragons-den/5049076.article Fashion retailers looking to take a share of China’s huge market need to understand its online players. Fri, 17 May 2013 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/harness-the-power-of-blogs/5048872.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/harness-the-power-of-blogs/5048872.article Once seen as the preserve of big egos, bloggers have come of age and hold sway with their loyal readers. Fri, 10 May 2013 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/uniqlos-shoot-and-share/5048757.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/uniqlos-shoot-and-share/5048757.article The retailer is building on a previous campaign to engage with customers - but will it miss out on sales? keely.stocker@emap.com (Keely Stocker) Fri, 3 May 2013 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/avoid-an-identity-crisis-as-domain-names-get-personal/5048309.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/avoid-an-identity-crisis-as-domain-names-get-personal/5048309.article Businesses must take action to protect their trademark ahead of the launch of generic domain names. keely.stocker@emap.com (Keely Stocker) Fri, 19 Apr 2013 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/is-in-store-technology-just-a-passing-fad/5047768.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/is-in-store-technology-just-a-passing-fad/5047768.article This week I attended the Art of Digital event, which showcased a number of in-store technologies that aim to bring the digital world to the bricks-and-mortar store. keely.stocker@emap.com (Keely Stocker) Thu, 28 Mar 2013 16:39 GMT http://www.drapersonline.com/news/ecommerce/webwatch/does-it-work-mr-portercom/5047431.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/does-it-work-mr-portercom/5047431.article Online shopping has come a long way since the days of grainy stock pictures and dull category lists. Fri, 22 Mar 2013 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/in-googles-shop-window/5047249.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/in-googles-shop-window/5047249.article Retailers will soon have to start paying to use the Google Shopping platform - but is it worth it? keely.stocker@emap.com (Keely Stocker) Fri, 15 Mar 2013 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/topshop-and-google-show-fashion-its-future/5046593.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/topshop-and-google-show-fashion-its-future/5046593.article Fashion shows have long remained a closed industry event despite digital innovation and adoption. Fri, 22 Feb 2013 15:46 GMT http://www.drapersonline.com/news/ecommerce/webwatch/does-it-work-wwwwigglecouk/5046107.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/does-it-work-wwwwigglecouk/5046107.article Wiggle’s home page is engaging and has immediate calls to action. Customers can shop via a variety of ‘new in’ options, by brand or browse the Sale, so they can get straight to their desired area. Fri, 15 Feb 2013 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/agentprovocateurcom-does-it-work/5045729.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/agentprovocateurcom-does-it-work/5045729.article Agentprovocateur.com styles itself as ‘the sexiest website in the world’, and looking at the home page, it lives up to this claim. A prominent, striking image makes the brand message very clear. Fri, 8 Feb 2013 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/one-big-social-gathering/5045431.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/one-big-social-gathering/5045431.article Brands can reap the benefits of extending their social reach internationally without losing the local touch. keely.stocker@emap.com (Keely Stocker) Fri, 1 Feb 2013 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/turn-a-page-with-amazon/5044452.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/turn-a-page-with-amazon/5044452.article The etail giant now lets brands set up their own pages on its site - so they can target its vast audience. keely.stocker@emap.com (Keely Stocker) Fri, 11 Jan 2013 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/a-year-of-digital-maturity/5043851.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/a-year-of-digital-maturity/5043851.article Digital strategies have shifted away from SEO to embrace rapidly evolving social media during 2012. Fri, 14 Dec 2012 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/tis-the-season-of-mobile/5043187.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/tis-the-season-of-mobile/5043187.article Retailers expect about £1bn to be spent via smartphones in the weeks before Christmas this year. Fri, 30 Nov 2012 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/an-etail-community-centre/5042792.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/an-etail-community-centre/5042792.article Social shopping site Nuji lets retailers offer discounts to fans of their products and access useful data. keely.stocker@emap.com (Keely Stocker) Fri, 16 Nov 2012 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/does-it-work-labourandwaitcouk/5042567.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/does-it-work-labourandwaitcouk/5042567.article Stefan Siegel, Founder of designer etailer Not Just A Label, reviews the site. Fri, 9 Nov 2012 00:00 GMT http://www.drapersonline.com/news/ecommerce/webwatch/this-time-its-personal/5042397.article?referrer=RSS http://www.drapersonline.com/news/ecommerce/webwatch/this-time-its-personal/5042397.article Want your video campaign to really stand out? Why not let the user choose what happens. keely.stocker@emap.com (Keely Stocker) Fri, 2 Nov 2012 00:00 GMT