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Alice Smith
Recent activity
Blog Posts (19)
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Are you the hidden talent in the North or North West?
If you’re doing some amazing work in the world of fashion or retailing in North or North West and would love to be recognised then enter the Fashion Network competition. Judged by a panel of experts from the UK Fashion Industry, The Fashion Network is looking for 10 of the best companies from across a selection of different categories in the North of England. With continuous difficulties on the High Street we’re seeing an abundance of innovation and entrepreneurial spirit in the North. ...
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Mother the model …….
Okay this is not a joke actually some brands have woken up to using bloggers as their face I believe Hunter the up market wellington are using Sasha Wilkins aka Liberty London Girl and Forever 21 have named Bip Ling as their face and she will be used to celebrate the opening of their third store on Oxford Street on the 27th July.
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Why you need PR…….
Okay this is not just because I’m in PR but in this economic climate I have seen how as people are making cut backs and concessions they cut out the marketing and PR budget – it’s like they are viewed as the “colouring in department” so first to go.
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Twitter witter ……
Some amazing things can happen due to Twitter and it’s not just a place where you get banal rumblings from celebrities to your mate at work – they can be life changing in the US they are often being used as a tool to get homeless people back into housing etc and from a PR perspective they can be excellent brand awareness and selling tool.
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The questions you should ask….
At the moment I have been out and about looking round the North and found some amazing small niche retailers / independents who have great stock and not the usual High Street looks all the great ideas and products which make independent’s the main back bone of fashion.
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Comments (2)
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Comment on: A site to match our vision
Sounds very exciting and I know you have put your heart and soul in this project
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Comment on: Guest Post: Prom dresses: What the UK can't give me
Your so right and I have even seen a magazine aimed at this market in WHSmith so this could be one huge boost that the indies need to get younger people through the door and also turn them into consumers.
