Drapers
Alison Clements
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Internet explorers go native
28 April 2012
Fashion retailers building sales in new markets will always require websites with localised content. -
Anytime, anywhere
23 March 2012
Retailers are changing the way they manage stock to offer a truly multichannel experience. -
Retail’s big ambition
23 March 2012
Drapers outlines the challenges retailers may encounter when launching a multichannel strategy. -
The value of conversation
4 November 2011
Can you measure the importance of what is said about your brand and products on social networks? -
Flexing your workers
7 October 2011
With plans to give employees the right to flexible working on the horizon, how prepared are you? -
Power to your people
30 September 2011
Taking heed of what your staff think could not only stop them jumping ship – it could lift profits too. -
Let’s stay together
16 September 2011
Fashion retailers need to give staff more reasons to commit to a long-term working relationship -
Find the chosen few
9 September 2011
Quantity doesn’t always mean quality when it comes to finding graduates for roles like merchandising. -
Turning browsers into buyers
20 May 2011
For maximum sales impact, online fashion merchandising must be both proactive and personal to tempt shoppers to spend. -
A clear vision
25 March 2011
Their website is a retailer’s shop window to the world, meaning visual merchandising and rich, engaging content is needed to draw customers in. -
One step at a time
26 November 2010
With UK ecommerce sales growth nearing maturity, leading fashion retailers want to target new customers around the world. So how are fashion etailers getting in on the global action? -
Fast fashion technology
8 October 2010
Retailers are embracing high-tech software to reduce cycle times and meet the needs of customers. -
Why online is a social science
26 June 2010
With a frenzy of online marketing activity competing for shoppers’ attention, only those retailers that show they understand their customer will win out -
Controlling the lifecycle
15 May 2010
With shoppers today demanding instant trend gratification, product lifecycle management can help retailers ensure they stay ahead of the game -
Signed, sealed, delivered
17 April 2010
‘Sorry we missed you’ cards are a familiar sight on the doormats of online shoppers, but major developments in delivery services should mean more parcels arrive first time -
The value of making friends
27 March 2010
Whether it’s Twitter or Facebook, retailers are scrambling to jump on the social media bandwagon. But who is doing it right and which social media channel is the one most likely to deliver commercial results? -
Tomorrow’s world
27 March 2010
Etail has come a long way in the past decade, but industry experts believe the customer experience will get even more slick and sophisticated over the next few years
