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Andy Francis
London, UK
Recent activity
Comments (4)
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Comment on: Going to church with vente-privee and Drapers!
It was a great night at a stunning venue, great to catch up Frances, we must grab another lunch when we can both find the time. Andy x
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Comment on: David Gandy stole the show at OFW !
Another great post Frances, is that a Suzannah number I see you in!? Stunning!
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Comment on: Zoolander ..it wasn’t....
A great event, gorgeous host and well deserved winner!
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Comment on: What’s happening to email marketing?
Email isn't dying but it's certainly changing. It's been a fairly stand alone channel for years now and brands were focusing on dropping product into people's inbox and then hoping they might make a sale. Social media has changed all of that. Social media can be well complemented by a planned email strategy. Next year we will see brands not just using email to sell but instead to educate their recipient about the brand message. So I agree with Leon's view that we'll see more editorial content next year as brands realise e-marketing is about having a dialogue with your customers, not just a monologue. Email will be used to provoke reaction and comment, not just clicks so your promoting conversation about your brand. If you're prepared to talk, be prepared to listen!
