Annoushka Ducas visits Manchester’s to launch new collection into Harvey Nichols.

When: Tuesday 5th July.

Where: Harvey Nichols, Manchester.

What we ate and drank: Selection of canapés and three glasses of Procecco (let hope my boss doesn’t read my blog)

Annoushka Jewellery, as worn by Danni Minogue and Jenifer Lopez is the brain child of Annoushka Duncas and fast becoming a phenomenon in the world of fashion jewellery.

Annoushka Ducas jewellery story is a prosperous one. The roots of her inspirations grew from her many extensive world travels, stopping to spend time in Hong Kong, where she first began to design jewellery. After returning to the UK, in 1990, together with her husband, John Ayton, Annoushka founded Links of London, one of the great success stories of the 90s and the new millennium, a pioneering venture that spearheaded the democratisation of luxury and design in jewellery and silver.

Since launching  in 2009 Annoushka endless enthusiasm has inflamed her to collect stones which enable her to create collections that in the flesh consist of  nothing except sheer beauty.

Annoushka does not follow trends and is not influenced by celebrities or the media. Her inspirations all comes from the desire to create beautiful jewellery for women, her travels and surroundings. Although her method may seem cliché, it clearly works as she has won titles such as Jewellery Designer of the Year, Gift Designer of the Year, Brand of the Year (twice), and she was short‐listed for the Veuve Cliquot Businesswoman of the Year.

This month Annoushka is working with top Stylist to the stars Angie Smith to visit her stockiest and present key pieces from her next range such as:

Granulation

Lattice collection, captivating the magical balance between light and dark, positive and negative that you find in the intricate patterns of Lattice doors, screens and windows in different cultures. The collection brings the graphic style of Lattice motifs to life in designs that are at once light and feminine.

Chillies.

Travelling through Guatemala in 2009, Annoushka was captivated by the vibrant colour and wonderful form of the piles of Chillis she saw in the Chichicastenango market. The vibrancy and abundance of these colourful markets inspired her to create this stunning new collection.

Angie will be on the road with Annoushka to educate consumers on how to wear Annoushka jewellery with maximum impact

Working with customers is something Annoushka feels very strongly about, “I am always inspired by the people and the world around me and listening to my customers feedback is vital to the growth of the business”.

So what is the future of Annoushka Jewellery? It seems from the brands organic growth and  Annoushka awareness, understanding and passion for designing and creating, that the brand will just go on doing what it does best; creating beautiful jewellery.

More about Annoushka can be found on her website

Pictured from left to right: Emily Goad PR and Marketing for Annoushka // Annoushka Ducas // Angie Smith - Find out more about Angie here  // and me!