Thoughts from The Land Downunder

Jenna WilkinsNew Zealand-based Jenna Wilkins' passion lies in accessory and evening wear design and manufacturing, particularly draping. Her own success in fashion design began at high school, where she studied design and sewing, competing in and receiving placings in Young Designer competitions.

Since then she has trained and worked as a primary school teacher. Along the way, she's also studied pattern making and draping, in both New Zealand and London and worked in fashion and footwear retail.

It was after her time in London that she was re-inspired to pursue her interest in fashion design, and to take the plunge - creating her own fashion label. She is currently working in IT in education, whilst establishing her label on the side. Jenna will keep you updated with happenings in the fashion industry around Australasia and other things she thinks of interest.

The Melbourne Cup - horse race or fashion event

Blog: The Melbourne Cup - horse race or fashion event?

It is one of the biggest days in the Australian sporting and social calendar – a day when the best horses, trainers, gamblers and women take to the tracks.

  • Published:04 November 2008 09:32
  • Author: Jenna Wilkins
How big would the carbon footprint be on some clothing items that are flown around the world?

Blog: Carbon Footprint labelling

Today I read about the world's first carbon footprint labelling system, and it's really got me thinking, not only about the environment (on a global scale), but also its long term effect on other areas, including the fashion industry.

  • Published:03 November 2008 10:39
  • Author: Jenna Wilkins
Project Runway Designer Dolls

Blog: Project Runway Designer Dolls

Has fashion reality TV taken a new direction? Marketing genius?  Or retail foe par?  Automatically excited and inquisitive I had to have a closer look.

  • Published:28 October 2008 12:31
  • Author: Jenna Wilkins
Rachel Hunter

Blog: Rachel Hunter; Model or fashion designer?

New Zealand supermodel, Rachel Hunter, is adding yet another string to her bow.  She's just joined forces with a huge New Zealand department store, The Warehouse, to design a self-titled clothing range, 'Rachel'.

  • Published:17 October 2008 08:31
  • Author: Jenna Wilkins
Dip dye a trend easily succumbed to.

Blog: To Dip or Tie?

Today I spent my lunch hour shopping. Yes, shopping - and I really shouldn't have. The problem with me and shops is that I just CAN'T leave empty handed.

  • Published:06 October 2008 09:16
  • Author: Jenna Wilkins
One of the bombshells in action

Blog: New Zealand Fashion Week

New Zealand Fashion Week kicked off on September 16 - and was off literally and figuratively to a flying start.

  • Published:25 September 2008 12:45
  • Author: Jenna Wilkins
Possums: cute but a pest. Oh and also warm to wear

Blog: Possums - pest or potential?

The snow has been making winter fun, but the cold is not so great. Whilst looking for new additions to my winter wardrobe during my travels around the South Island of New Zealand, I've noticed a new trend, garments made from merino/possum mixes.

  • Published:11 September 2008 11:54
  • Author: Jenna Wilkins