Selling your clothes & accessories on the internet is an amazing mixtire of technical, creative, marketing, analytical and psychological insight which can baffle and delight the most hardened bricks and mortar retailer.
Roger Willcocks will be keeping us up-to-date with insight and news about what works and what doesn't, who's doing what and how in the world of e-commerce and online retail. Roger runs Screen Pages Ltd, which designs and manages online stores for over 50 niche retailers and many well known apparel/fashion brands including Browns Fashion, Joules Clothing, Crew Clothing, East, Soletrader and Crombie.
We are tracking 50 or so online shops (mostly niche brands) including 20+ apparel businesses including Joules, Crew, Hotter, Chukka, Browns and Crombie to name a few.
We recently conducted some research into visitor behaviour when they arrive on shopping websites and their landing pages. It made for interesting reading.
