FBC Crystallized

FBC Crystallized

By: Myka Volney, FBC Director of Press

myka@fashionbusinessclub.net

AsFBCenters its fourth year, we’re thrilled to be partnering in 2010 withSwarovski CRYSTALLIZED™.  The gorgeous setting, the creative concept and the likeminded love of fashion creates the perfect synergy and space for FBC members to meet 6 times per year.

The first meeting of the new year in which FBC member Frances Card will be interviewing FBC member and My-wardrobe.com founder & CEO Sarah Curran, takes place in the Swarovski CRYSTALLIZED™ Lounge on Thursday, January 28. Come enjoy the stunning Swarovski CRYSTALLIZED™ Lounge, along with some delicious Godiva chocolates and cupcakes by Cakehole London to celebrate our 4^th birthday!

If you haven’t gotten to experience the space yourself, we’ve conducted an interview with the amazing team over at Swarovski CRYSTALLIZED™ to give you a sneak-peak at what you’re missing!

What is the concept behind the store?

The concept stores provide a host of glittering treasures for fashion-forward individuals. Seasonal and exquisite special-edition collections created in collaboration with world-class designers are introduced throughout the year, with cutting-edge pieces from names such as Andrée Putman, Philippe Ferrandis, Janis by Janis Savitt, Manish Arora and many others. Customers are also treated to a dazzling range of customizable jewellery, each tailored to a different style mood: Glamorous, Classic, Romantic, Natural or Modern.

How many Swarovski CRYSTALLIZED™ concept stores are there worldwide?

We currently have 3 concept stores in London, New York and Shanghai and 3 in-store boutiques in Austria in the Swarovski Kristallwelten in Wattens, Innsbruck, Vienna. Our assortment is also available on ecommercewww.swarovski-crystallized.com.

The Swarovski CRYSTALLIZED™ Café makes the shopping experience fabulous- what else has it been used for?

In the Swarovski CRYSTALLIZED™ Café everyone can enjoy daily refreshments in a relaxed atmosphere whilst getting inspired by our regular changing exhibitions with partners from the fields of fashion and jewellery that show the creative use of CRYSTALLIZED- Swarovski Elements.

Regular events for our customers round up the offer, and in addition, the café can be rented for business and private receptions. One of these key events was Jonathan Saunder’s presentation for the Fashion Business Club in our café last year. Any inquiries for booking the café please revert to Stine Brogaard,stine.brogaard@swarovski.com, phone +442072558451.

What is the most unique part about Swarovski CRYSTALLIZED™?

For the very first time Swarovski CRYSTALLIZED™ offers a sparkling opportunity to customize jewellery, alongside an extensive new line of ready-to-wear pieces and exclusive designer collections.

Are you participating in any upcoming fashion week events or parties?

We are video streaming all Swarovski sponsored Fashion Shows from NY and London Fashion Week in our lounge within this timeframe, and welcome everybody to join this first row seat.

On top of this we will have a Fashion Week DJ event in our lounge, and a fashion-focused event with Volt Magazine and F-Tape  as well as a Trend consultation right after Fashion Week. For details on each event please regular visit our website www.swarovski-crystallized.com

Any celeb sightings in LON location?

Celebrities such as Daisy Lowe, Pixie Geldorf, Alexa Chung, Sarah Harding, Lindsey Lohan and many others love our jewellery and concept, and have worn Swarovski CRYSTALLIZED™ on several occasions such as Fashion Week and key social events.

When you walk into the Swarovski CRYSTALLIZED™ store, what can you expect?

Inspirational, experiential, irresistible – Swarovski CRYSTALLIZED™ opens the door to a luxurious new world of customizable jewellery. With our excellent customer service and consultancy , each customer will be taken on a breathtaking journey through our concept store experiencing our customizable jewellery lines and a wide range of ever-changing international designer collections.

Do you currently have any promotions going on?

We have regular in-store promotions and special benefits for our club members. Forthcoming is our Fashion Week promotion where we will offer special benefits on designer collections in-store.

 
What are 3 things we didn’t know about the store?

SWAROVSKI CRYSTALLIZED™

1)      Hosts…..Fashion forward , trend setting  jewellery collections from renown designers.

2)      Hosts….In-store trend consultations on latest fashion and jewellery trends for the up and coming seasons following each Fashion Week.

3)       Hosts… the widest range of CRYSTALLIZED™- Swarovski Elements in a spectacular setting – the “Library of Lights”

Any exciting upcoming events or big news you can share with us?

We are proudly presenting our new collaboration with theFashion Business Clubfor key events in 2010 in our café.  In addition end of January our first exclusive collection with London style icon Daisy Lowe will be available in-store and many new up and coming designer collections will be introduced during the year.

For press inquiries or to cover the next FBC meeting, please emailpress@fashionbusinessclub.netor for FBC membership inquiries, please emailmembership@fashionbusinessclub.net