Rebekah Roy is a fashion stylist based in London. She styles for a wide variety of clients, from Nintendo, Visa and Virgin to celebrity clients including The Feeling, Sophie Ellis Bextor, and Kaiser Chiefs.
Rebekah loves finding cutting edge new designers, watching Gossip Girl, and feels genuine affection for her little laptop. She can also be seen chasing after well-dressed people and taking their picture with her mobile phone - from behind if necessary!
Given the economic climate it's amazing that a new fashion site is launching this week: Cocosa.com. Bauer media who own Grazia, Pop and Arena Homme are behind Cocosa.
I love going to fashion shows. I like the people watching, the music, the lights and the moment the first model steps out onto the catwalk. If catwalk shows are for the buyers and the media how are designers communicating with their customers?
Most designers I know work in tunnel vision - they have to be focused and free of distractions to create a new collection. Of course most of them can't help worrying about their financial situation and how they are even going to keep going. Designers need support on so many different levels.
I've been thinking about advertising and celebrities lately. Celebrity is so thoroughly integrated into fashion marketing. They are already the face of many designer campaigns, they sit in the front rows of fashion shows and they wear designer dresses on the red carpet.
One of the things I love about London is all the designer shops. I'm not talking about big super brands - I'm talking about designers who have their own studios and shop fronts.
