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We gathered at Home House on a balmy evening, sipping champagne and eating scrummy canapés, to listen to Michael Cody, one of the four founders, tell us the story of this wonderful on-line private shopping emporium.
Secret Sales was founded by Michael, Silvia and brothers Nish and Sach Kukadia and has recently received investment from the largest on-line private shopping club in Germany www.brands4friends.de.
I chatted to Sergio Dias, Chairman and ex Carrefour and LVMH, who was full of praise for the team who have built such a success so quickly. He to praised both the brothers -Sach for his excellent buying eye and Nish for his operational management.
Keely Stocker Digital Editor Drapers, Michael Cody, Leon Bailey Green www.leonbaileygreen.com and me.
The business has significantly grown over the 3 years and secret sales have worked with over 450 brands during that time offering everyone’s favourite brands at up to 80% off. Do check the latest sales at www.secretsales.com
Neely and Ian joined by a host of beautiful people
My next fab night out was at the Sapphire Model Management London launch party at the Billiard Room of the Sanderson Hotel. A mixture Sapphires’ models, fashion stylists and editors, film directors, designers and artists joined managing partners Neely Reyes and Ian Warren to celebrate the launch. www.sapphiresmodel.com
We listened to renowned DJ, Jeffery Louis Reed and sipped cocktails made from Aussie Spirits’ Vodka O & Kinky Rum, and Jameson Irish Whiskey. We washed this down with Mojito, chocolate-banana and coconut-lime cupcakes from Sweetie Darlings.
The VIP gift bags were overflowing with beauty products, drinks, sumptuous vouchers, a lovely handwritten scroll from Neely and Ian, and even clothes! I wore my special pink dress from Vero Moda the next day and loved it!
BKS: Is it a skirt? Is it a shrug? Is it a scarf? Is it a shawl? Check out this extremely versatile travel and wardrobe ‘must’ the brainchild of Skye Lyselle www.fitforfashion247.com .
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From Frances Card's fashion week
Frances Card is a professional Fashion and Business Expert who, through Frances Card’s Consultancy- FCC, works together with a wide client base of Brands, Retailers, Wholesalers and. eccomerce companies.
Readers' comments (6)
Sally McEntyre | 30 July 2010 12:21 pm
Great to be able to support the lovely Neely and Ian on their Sapphires model agency launch night at the sumptious Sanderson hotel. We had a great night! We are delighted that our goody bag offerings were loved - to all those interested and fans of Vero Moda, we are opening our flagship Vero Moda store, on Oxford Street in October - watch this space........
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Neely Reyes | 30 July 2010 12:23 pm
It was a pleasure to have Frances Card one the most glamorous women in London at our event. I bet you looked lovely in your pink Vero Moda dress and we look forward to seeing you in it. xx
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Melissa Ramdin | 5 August 2010 9:45 pm
I have a skrug - actually, I have two, I absolutely love them. Everyone always wants to know where i got them from. No matter where I am in the world, women always ask. A must have for any wardrobe - a bikinis best friend.
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Ali Coates | 18 August 2010 2:56 pm
The Skrug from Fit4Fashion247 is the most amazing piece of clothing I own...or should I say clothing as I own two! It's so versatile and not just for leisure or beach use, I wear mine most often as a trendy one shoulder top but also as a skirt and halterneck. It's also blissfully comfortable to wear, washes well and doesn't crease so is perfect for busy people everywhere. I wouldn't be without mine, you really don't need much else in your wardrobe.
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abeysomone som | 18 August 2010 6:23 pm
Nice Blog. I really like it.
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Clairey Meadowcroft | 11 October 2010 8:23 pm
Wow, I have a skrug! I've been thrilled with mine and the best thing about it is that it's pretty unique and makes a great talking point, people want to know where it came from. Mine's black and works with just about anything, the versatility is great - a very clever design. Would love to see more stuff from fit4fashion247 . . . .
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