The founders of these three online fashion applications, Schway, iStylista and Empora, all featured in Online Fashion 100. Try them out today and share your thoughts.

Schway, an interactive changing room, is now partnering with SoFemenine.co.uk, to offer users the chance to style themselves with clothing from a range of online retailers.
The latest ranges from Next, Kays and Aftershock amongst others, are all available to try on.
Fashion is fun, and Schway brings the playfulness into clothes shopping online.
What will you put together virtually? Have a go here at SoFeminine.co.uk

If you love designer clothes but need a little fashion direction, iStylista is the ‘online personal stylist’ service for you.
Personal stylist Chantelle Znideric and her team of fashion experts will hand pick the clothes to suit your body shape and look.
Enter your details, to create a personal Style File, and the team at iStylista will present you with the must-haves that will suit you.
My-Wardrobe.com, Start London and Matches are just some of the retailers you’ll find.
Want to know what you should be wearing? Find out at iStylista

Fashion aggregation is nothing new to the team behind Empora.
They’re the experts that brought us Pixsta, fashion’s visual search engine.
Elements of Pixsta have been placed into Empora, allowing the user to drill down by visual finding.
As you browse the website will suggest items which are similar by style.
There’s a price slidebar, to shop by budget, and options to refine by colour and retailer.
Will you find that perfect item with visual search? Take a look at Empora
So, which of these online fashion applications does it for you?
Read more about online fashion atwww.leonbaileygreen.com
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From The Online Fashion Position
Leon Bailey-Green, Director of The Online Fashion Agency, is a consultant to businesses operating in the online fashion industry.


Anything that makes taking risks - arguably the only way to fight your way out - harder is a serious problem’




Readers' comments (3)
eamonn.clarke@schway.net | 8 July 2009 1:06 pm
Thank you so much Leon!
May I add that all items can be bought through our app on sofeminine (http://bit.ly/kdoVY) as well as on Facebook (http://apps.facebook.com/schway_fashion/)
A beautiful collection from Liberty is about to go live along with a collection from London College of Fashion grads next week!
See you at the London fashion network event tomorrow?
E)
Unsuitable or offensive?
candy peng | 18 September 2009 2:23 am
http://www.udresses.com/home.php?cat=456
I find another shop
Unsuitable or offensive?
Mario Faure | 22 October 2009 4:54 pm
Another website and outfitting solution to check out, is MixMatchMe. We currently provide our solution to Boden & French Connection. So far statistcs are showing a significant increase in session duration and average order values.
http://boden.mixmatchme.com
http://fcuk.mixmatchme.com
We also have an affiliate website:
http://www.mixmatchme.com
Our mission is to help brands sell more clothes online
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