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You’ll find hundreds of conversations on message boards (http://forums.moneysavingexpert.com/showthread.html?t=532039) and social networks about the much loved comfy boot – discussions on where to buy, how to spot fakes and which online stores are reputable are commonplace.
Those looking for an Ugg bargain may find themselves buying boots from online stores promising to send the sought after UGG Australia brand, only to end up with imitations made from cheaper synthetic alternatives to the quality lambswool used by brands such as UGG Australia and Love from Australia.
Others may turn to Australian websites where they can easily find a pair for under £70 – however the delight of value Uggs turns sour at the prospect of receiving a bill for import tax from Her Majesty’s Revenue and Customs.
Twinned with the possibility of receiving something other than the UGG Australia brand you were expecting is it really worth it? Remember Ugg is a generic term in Australia, so companies down under can use the term for their products.
If you’re buying sheepskin boots online do your research so you know what you’re getting.
Your best bet is to buy from a UK based website; give them a call to check them out and see what’s said about them online. The community on the Moneysavingexpert (http://forums.moneysavingexpert.com/showthread.html?t=532039) forums seem to be clued up on the good and the bad online shoe stores.
Where will you be buying your Ugg boots from?
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From The Online Fashion Position
Leon Bailey-Green, Director of The Online Fashion Agency, is a consultant to businesses operating in the online fashion industry.
Readers' comments (4)
Anonymous | 9 September 2008 11:08 am
I will be buying mine from Office
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Anonymous | 10 September 2008 11:04 pm
...don't see what the fuss is about...
...if you are not willing to part with what it costs you deserve to be sold a fake...
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Anonymous | 12 September 2008 5:19 pm
I would have thought that the whole concept of a blog was the lack of journalism training required- its a voice for everyone, so I see no reason to criticise Leon's work.
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Anonymous | 12 August 2009 4:56 am
in nowdays so many websites on line shopping, you are not sure which one is original which one is fake.
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