The Creative Cut

Happy Birthday Carnaby!

Fri, 12 Mar 2010

2010 is an exciting year for Carnaby as it marks the 50th anniversary since its famous heyday in the swinging 60’s. This iconic time, though documented and reminisced about extensively, only lasted 10 years and noone has really investigated the previous history of the area… until now.

The Comeback 'Crystal Queen'

Fri, 19 Feb 2010

The life of a Marketing Manager/Drapers blogger is never dull - one minute I’m in Liverpool examining dodgy fixtures and the other I’m sat next to renowned, fashion jewellery designer J Maskrey , as a fellow judge in the prestigious P&G Grooming Awards.

Who is Dai Jobu?

Tue, 2 Feb 2010

I was walking down Redchurch Street in Shoreditch last Thursday and stumbled upon a large, fashionable crowd, drinking hot cider outside a tiny gallery. This often happens on Redchurch Street on a Thursday night and the gallery in question was The Maurice Einhardt Neu Gallery.

Time for Tea

Fri, 22 Jan 2010

February Vogue declared that ‘the tache is back’ thanks front-row fashion show attendees, Hamish Bowles of American Vogue and REM’s Michael Stipe. I don’t think it ever went away in the world of Mr Johnny Vercoutre, proprietor of Time For Tea, a 1940’s tea house on Shoreditch High Street in East London.

The rise of the Hunter welly

Mon, 11 Jan 2010

I might be the only person who hasn’t yet bought a pair of wellies to wear in the snow, but when I do, it will have to be a pair of Hunters. Like the Havaiana brand of flip flops, it has risen to the top of the rubber style-stakes, having successfully been adopted by every type of fashion-conscious consumer, with virtually no market competition.

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A masterclass in cold weather cool

Mon, 30 Nov 2009

If there was ever a place to research winter fashion trends it is Reykjavik. The Icelandic people have their own brand of cool nailed and I’m not talking Bjork experimental. It is possible to look sexy, hip and stay warm; being Nordic, chiselled and blonde is simply a bonus.

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Ah ah ah ah Staying Alive!

Fri, 20 Nov 2009

Monday night isn’t ideal for going out, but how could I refuse an invitation to the MTV Staying Alive Foundation charity dinner, at the Westbury Hotel, Mayfair.

Changing Times

Tue, 10 Nov 2009

So it’s all change at Ben Sherman, as the news hit that we are going to have a new CEO next year.

Samantha Cameron and the M&S dress-gate

Mon, 26 Oct 2009

The topic of heated discussion this weekend, in the press, was that of Samantha Cameron and the M&S dress she wore at the Tory Conference this year. Her humble sartorial tastes turned out to be a lot less humble than previously thought.

Ballet-porn and rock’n’roll

Wed, 14 Oct 2009

Last week I was reminded of why I love London. This wonderful, cosmopolitan city of cultures and contradictions never allows me to stand still. A couple of highlights from last few days have stayed with me and they couldn’t have been further apart in character.

Mod Night Out

Wed, 7 Oct 2009

With the promise of free entry and 3 rooms of the ‘finest underground 60’s funk and soul,’ I persuaded a host of colleagues to join me at the The New Untouchables monthly club night at the 229 Club. The Mod scene is close to our hearts and though our heritage lies in the mod of the 60’s our prospects lie in the mod of the future . So we set off last Saturday night in search of ‘Future Mod’ and an insight into the evolution of the scene.

The most famous fashion book of all...

Mon, 14 Sep 2009

I jumped at the chance to go to a preview screening of The September Issue this week and it didn’t disappoint. What a wonderful peep at the characters in the most famous fashion book of all.

Cathy, Heathcliff and Karl

Mon, 7 Sep 2009

Last week I was quite shocked to see the weather turn and switch on a seasonal timer. One minute it was all sunny and summery and then bam, rain, cold wind and it was noticeably dark early on. So tucked up at home listening to the wind howl, I watched the recent ITV adaptation of Wuthering Heights.

Come and have a go if you think you're stylish enough!

Tue, 25 Aug 2009

Next week sees the start of a new campaign that we are launching in Ben Sherman stores, the search for a Brand Ambassador. It’s a popular mechanic; lots of brands run model competitions and the search for a new face is not that new an idea. But here at Ben Sherman mansions we didn’t feel it appropriate to seek out another model-type, we needed something more inclusive.

If Carlsberg made festivals……

Tue, 14 Jul 2009

I’ve just returned from a tiny French boutique festival. Calvi on the Rocks is situated on a picturesque rock pinnacle in the town of Calvi, Corsica, just off the south coast of France.

Mary Mary where you goin' to?

Fri, 12 Jun 2009

This week Mary Portas, the retail guru, went to Orpington to makeover Save the Children. Now I’ve always been a bit cynical when it comes to reality TV programmes believing for the most part that the ingredients are for effect and not much else. However after watching the latest episode, I have changed my mind. Could it be that Mary genuinely cares about the case of the underperforming charity shop?

Britain's got retail talent

Wed, 20 May 2009

It was with trepidation that I went up to my CEO’s (Miles Gray) office after being summoned randomly a few weeks ago. I exhaled a sigh of relief as he explained that he had been asked to sit on the judging panel for the World Retail Congress competition alongside a whole host of industry giants such as Sir Philip Green, Sir Stuart Rose and Terry Green from Tesco.

The devil wears a bandana

Tue, 5 May 2009

Hell’s Kitchen, the celebrity cooking competition that has just come to a close, was fantastic television for more reasons that just the food.

Men do make passes at girls who wear glasses

Wed, 8 Apr 2009

When I was little I was very short sighted. In those days the only option I was given were NHS frames: standard pink, pale blue or white. I had pink ones. They were pretty horrendous and as soon as I could I graduated to contact lenses. Fast forward to the 90's and I managed to get laser surgery, which left me blissfully without any sight aids for a decade. Sadly however, this year as my eyesight began to wane once more, I was reluctantly left with the task of having to wear glasses ...

How do I know you love me?

Fri, 27 Mar 2009

This recession is testing the tenacity of marketers. Appeasing key people within any business is tricky at the best of times but some might say this is the worst. With so much at stake and so little to play with, selling ideas internally has suddenly become very challenging.

Waste not want it !

Wed, 10 Dec 2008

I was in Yauatcha with a companion and had ordered a mind blowingly delicious feast. When we reached our limits, the thought of them throwing it away made me feel queasy.

Copy, the underdog

Mon, 10 Nov 2008

Agencies give them so much gravitas, that there are whole teams devoted to working on copy, making sure that it is as effective as possible and that it conveys the personality of the brand. So on returning back to the brand-side of fashion, I noticed that in this land of outfits, aspirations and imagery, words often seem to end up last on the priority list. Rarely is a professional copywriter, as skilled in the voice of the brand and the nuances of language as the designers are in the ...

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A global brand for local people

Wed, 8 Oct 2008

It consists of a competition to win the rock’n’roll weekend of a lifetime in the UK, various related store GWP incentives, window displays, POS, e-flyers, 10 different versions of a campaign microsite… some grey hair, bags under eyes and a higher than normal blood pressure.

The London Fashion Week brand wagon

Mon, 22 Sep 2008

The last few years has seen the middle-end wanting a piece of the action. So how do brands who aren’t showing get a look in?

One for the ladies

Wed, 20 Aug 2008

Klimt has been one of my favourite artists since childhood and I was in love with his swirling gold canvases and naked ladies well before I understood exactly what sentiments may have inspired them. He idolised women and it’s easy to fall under the spell of this visual adoration.

Who took your online fashion cherry?

Thu, 7 Aug 2008

I’m not quite as suspicious as my mum and am happy to have a go on Amazon for CDs and gadgets, but when it comes to clothes and shoes, I really need to get up close, touch them and know that the things I’m buying (call me old fashioned) fit. The prospect of returns seems like too much hassle and I guess I just hadn’t met the right site who I trusted enough.

Survival of the Fittest

Mon, 28 Jul 2008

One course of action I have noted is the two brand shop. It’s an interesting concept, in theory they’ll both benefit from pooling resources and if the brands are similar, each other’s customers. Like two friends having a joint party, their respective friends are bound to mingle happily.

Colonial Vogue

Tue, 15 Jul 2008

However, now that I’ve had a look at it, I’m even more annoyed. There was not one single Indian model in this issue. So even within ‘black’ where absurdly, ‘black’ means ‘any woman of colour,’ Indian models don’t make the grade either. A little investigation brought to light that there is an Indian supermodel called Ujjwala Raut, the only successful Indian runway model in the US. Why wasn’t she used?

Tour de Fashion

Fri, 4 Jul 2008

It felt ridiculous, but when it comes to bike attire, that seems to be de rigueur. I don’t go that fast or for that long where I need to change again, so prefer to make my normal outfit cycle friendly. Combining work clothes with bike clothes is a daily dilemma.

Fashion Art Whatever

Wed, 25 Jun 2008

This is the first exhibition of the Dutch duo’s entire careers’ collections, many loaned and many painstaking recreated to be exhibited on lifesize dolls. The centre piece was an enormous dolls house with miniature dolls in key pieces from every season. In each lifesize area, the actual catwalk show was played behind. It was a lot to take in, a mindboggling display of pure genius.

Making a racket about brand protection

Wed, 18 Jun 2008

A large part of what I do is ensuring that our wholesale accounts represent us in the way we would like, not the way they might think is alright.

A Fashionable Film

Wed, 11 Jun 2008

Even before my career in fashion began, the Weber Calvin Klein advertising images from the early 90’s were ingrained on my memory from the insides of the lockers at my all girls’ school. In particular a glistening Marcus Schenkenburg, all blonde and muscley, the antithesis of anything I’d ever seen inBirkenhead!I ...

Being a good retailer does not make you a brand

Wed, 4 Jun 2008

It has always surprised me how often the word “brand” is bandied around when all people do is sell things.

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How do you like your department stores?

Thu, 29 May 2008

They also featured in a recent survey by Allegra Strategies “How Women Shop!” with 23% of the 1000 women interviewed having shopped in Debenhams in the last three months, making it the second most popular store – a tie with Next.

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