Blog: The Cut

During my time in marketing I spent a couple of years agency side and one of the things I learnt, amongst others, was just how important words are in marketing.

This week we'll be going live with 'The Great British Getaway' a monster global retail/online campaign that spans 10 countries and 25 stores.

Another London Fashion Week bites the dust and what a week it's been, so many brands and labels clambering for attention and that's just the high-end ones who are part of the schedule.

I recently took a couple of girlfriends 'oop nurth' to see the Klimt exhibition which is on at the Liverpool Tate. It's a real sign of the times and a coup for the city that Liverpool is hosting what is likely to be, the only retrospective of his work in the UK.

You may be surprised to hear this, but until last week I had never bought any fashion online.

The current retail climate has created a risk-averse environment and it's curious to see how brands have coped.

All-black Italian Vogue recently came out as a response to the raging debate about racism in the fashion industry. A bit of a token, faddy gesture, but I  bought it all the same, wanting to help put to rest those rumours that black model covers don't sell.