The Creative Cut
All posts from: July 2008
One course of action I have noted is the two brand shop. It’s an interesting concept, in theory they’ll both benefit from pooling resources and if the brands are similar, each other’s customers. Like two friends having a joint party, their respective friends are bound to mingle happily.
However, now that I’ve had a look at it, I’m even more annoyed. There was not one single Indian model in this issue. So even within ‘black’ where absurdly, ‘black’ means ‘any woman of colour,’ Indian models don’t make the grade either. A little investigation brought to light that there is an Indian supermodel called Ujjwala Raut, the only successful Indian runway model in the US. Why wasn’t she used?
It felt ridiculous, but when it comes to bike attire, that seems to be de rigueur. I don’t go that fast or for that long where I need to change again, so prefer to make my normal outfit cycle friendly. Combining work clothes with bike clothes is a daily dilemma.