All posts from: August 2009
Next week sees the start of a new campaign that we are launching in Ben Sherman stores, the search for a Brand Ambassador. It’s a popular mechanic; lots of brands run model competitions and the search for a new face is not that new an idea. But here at Ben Sherman mansions we didn’t feel it appropriate to seek out another model-type, we needed something more inclusive.
Sushma Sagar is a fashion brand marketing specialist with over 10 years experience developing iconic brands.
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