With H&M due to take London by storm with the revamp of their Oxford Street store, as well as the launch of new sister brand & Other Things on Regent Street, Drapers looks back at the retailer’s rise to power.
1947 - The first store opens in Västerås, Sweden, selling women’s clothing. The store is called Hennes.
1952 - Hennes opens in Stockholm.
1964 – The first Norwegian store opens
1976- The UK welcomes Hennes & Mauritz to the British high street.
1980s – Stores open in Germany and the Netherlands. H&M acquires the mail order company Rowells.
1998- First store opens in France, and the business takes its first steps in ecommerce.
2000- H&M Fifth Avenue, New York City, opens as the first U.S store.
2004- Karl Lagerfeld unveils his H&M collaboration. His exclusive intimates range sold out within hours of release in stores.
2006- The first ever franchise for the company opens in Dubai, United Arab Emirates, closely followed by a store opening in Kuwait City, Kuwait.
2007- H&M enters East Asia with Kylie Minogue opening the flagship Hong Kong store. Cos launches.
2008- H&M takes a 60% share of fashion firm FaBric Scandanavian AB and acquires brands Weekday, Monki and Cheap Monday
2013- H&M launches sister brand & Other Stories, debuting at the London Regent Street branch.