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But as you grow older you leave all the themed t-shirts and outfits behind to a certain extent – I know that at 23 I don’t actively seek out t-shirts with various cartoon characters – so it’s been very interesting to see the effect on the High Street of the Tim Burton movie Alice in Wonderland with lots of whimsical t-shirts and accessories bearing Alice, the Mad Hatter and of course the White Rabbit.
The film has been a big hit partly due to Tim Burton and also our new found fixation with 3D & is hot on the tails of Avatar another 3D blockbuster. But would I buy an Avatar t-shirt with a blue skinned Na’vi glowing on my chest – no I don’t think so. But I’m so in love with all the products themed around Alice in Wonderland I’m desperate for a Junk Food t-shirt with the White Rabbit on it and I love the “Drink Me! Eat Me!”bag by Helen Rochfort. Alice and her crew are everywhere from rings to teapot necklaces and t-shirts galore.
It must be a huge risk for any company in fashion to pick up and run with a theme like a film when you can’t gauge how the audience is going to reaction to it and buy into the whole look. If the film is a flop will people want to walk round wearing top with a characters face on it? So this is the beauty of fast fashion and being able to see a trend and run with it and just get the instant sales on the back of a bigger budget like a film.
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Readers' comments (1)
Brianna Karp | 11 March 2010 8:29 pm
Every time a Tim Burton flick comes out, there's usually the Hot Topic subset of tweens/teens that pick up the merchandising (i.e., Sweeney Todd, Nightmare Before Christmas, etc.)
But I think the reason Alice in Wonderland expands beyond the goth kids is because it's a classic story we ALL experienced and cherished during our childhoods, so with memories like that, it's almost guaranteed to succeed.
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