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Blog: Online fashion retailing - Trust

You have to focus on building trust

You have to focus on building trust

In my very first Drapers blog post I talked about the online fashion trust factor, so it was interesting to hear the subject come up again at the Maximising Revenue Through Online Fashion Retailing.

Alan White from N Brown Group focused on trust during his presentation and kicked off by saying customers have to trust online stores 'to order what they cannot touch', 'to pay before they receive', 'to handle their personal data' and 'to believe what they say' – this trust is earned.

At every stage of the customer journey you have to focus on building trust. Customer service communication (email and telephone) is often an overlooked part of building trust.

  • Author: Leon Bailey Green.

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Reader Response

Added: Monday, 7 July 2008 11:57 BST
Jessica Price Brown, London, United Kingdom

If you are interested in blogging for Drapers we would very much like to hear from you. Our bloggers are not chosen because of their position or particular interests/specialisms in the fashion sector. In fact, we would dearly love to have some independent retailers sharing their views on the market. Please email your details to andre.rickerby@emap.com so we can be in touch.
Many thanks
Jessica Price Brown, managing editor and news editor, Drapers


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Added: Sunday, 29 June 2008 22:56 BST
Anonymous, Falkirk, United Kingdom

Josie, we are not far up enough the drapers social scene to get a blog, its only ever going to be this sort of media type blog and not honest details of grass roots fashion business - ie getting the punter to actually buy the gear. Its jobs for the boys at drapers and the fact that they ask for bloggers and retailers like you and I have offered, but we get London networkers blogging tells me it all. Personally, I'd love to be hearing from the real people in the industry from all over the UK, be it Elgin or Dorset!!!!!!


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Added: Friday, 27 June 2008 23:31 BST
Josie S, london and brighton, United Kingdom

OK, This is the first time I've had a look at the blogs. Now, they are not what I thought they would be. Interesting, sort of....but sort of odd on topics.

Can I have a blog please?
A proper one.
I will be good and not slanderous.
Please?


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