Blog: The Online Fashion Position

It's that time of year when the favoured sheepskin ugg boots are much in demand. But what do you need to think about when buying online?

Not content with regularly appearing in OK! Magazine, launching her own range of books, perfumes, lingerie, bedding, hair straighteners and a rumoured credit card, the nation's favourite glamour model Katie Price launches KP Equestrian – a range of, you guessed it, equestrian clothing for girls.

Many of our favourite newspapers have recently redesigned their websites, but are they taking the commercial opportunity in online fashion retail seriously?

There seems to be a new celebrity clothing launch every week, and although we're told who is selling well, we seem to hear more about who's fashion range has been ditched.

Fashion brands put so much effort into signing the right names and buying the right advertising space to achieve desired brand awareness. But do they protect their brand image online?

Primark has recently been subjected to negative publicity surrounding last week's BBC Panorama investigation and Channel 4's soon to be aired The Devil Wears Primark.