We can't get under the skin of these issues without your input so please take the time to do our survey’
Chris Bishop
London
Recent activity
Comments (1)
-
Comment on: Asositis; Excessive preoccupation with acquiring the qualities of ASOS
Asositis - fantastic! Leon it appears you've been on the trading floor of many eCommerce departments up and across retail! I completely agree with your sentiments. How do you qualify how successful your online operation is? Conversion? Revenue/Profit? Investment vs. Revenue? Awards won? One we discuss with our clients is revenue/profit per head. A lot of multi-channel retailers still only have small online teams and therefore it is unrealistic to directly compare themselves with the likes of ASOS or platforms such as John Lewis. It’s always common for retailers to review competitors along the high street and take onboard ideas, so it will be no different online. Pure play retailers such as ASOS have it easier in some degree as they don’t have to sync their efforts with flag ship and national stores. A great discussion topic though...
