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What: Ck Calvin Klein MCR store launch
Where: The Avenue, Spinningfields Manchester
When: June 2011
What we ate and drank: Elderflower cocktails and canapés
Over the month of May MFN worked with CK and Modus publicity on the launch of CK Calvin Klein’s first UK store within Manchester premium shopping destination, The Avenue Spinningfields.
The brief: Create a launch party that suits the clean, fresh, sophisticated image of CK, for all of Manchester’s elite to attended.
The event started at 6.30pm and it wasn’t long before the Manchesters Fashion Media had arrived including faces such as; Dianne Bourne, Editor of M.E.N Diary Pages, Lynda Moyo Editor of Body Confidential. Com, Cheshire and Manchester Life reporters as well as Stylist Magazines regional reporter, Katie Popperwell.
It wasn’t just Manchester media that attended; even the creative crowd from the Northern Quarter migrated over for the evening.
Jeremy Pritchard the bass player from EVERYTHING EVERYTHING, stylists such as Martine Alexander and Paula McNamara, Gareth Brooks XFM presenter, Rachel Burke-Davis Capital FM breakfast presenter and Joy Divisions Peter Hook also attended.
Manchester creative, fashion, business and professional industry harmoniously sipped on elderflower cocktails and dined delicious canapés (such as sashimi tuna and lime jelly on a wasabi croute), whilst being entertained by Cosmic Discos resident DJ; Mark Webster.
PARTY PEOPLE
Katie Popperwell- Stylist Magazine and Jeremy Pritchard from EVERYTHING EVERYTHING
Joy Division Peter Hook and Wife.
EMMA AND REBECCA FROM VIVA MAGAZINE.
DIANE BOURNE, EDITOR MANCHESTER EVENING NEWS, DIARY PAGES.
THE STORE
As for the fashion; neutral minimalism is what the Calvin Klein customer has come to expect from the American super-brand and CK Calvin Klein brings the exclusivity of the Calvin Klein Collection’s from the New York catwalks at a lower price point and in a more accessible format.
From The Fashion Network
Based in Manchester & London, The fashion network is a business networking service that creates and develops business opportunities to the fashion, apparel and creative industries across the UK.
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