Shearling jackets will be the outerwear trend of the season"
D Joots
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Comments (2)
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Comment on: Protecting brand image online
This is a real hard one to get right. If you think about it the internet is global, so its very hard to have a brand that will be 100% pure. Also the internet is an open environment so protecting your brand is very difficult. The best thing to do is to to 'lead' your brand online, (basic SEO etc) and get involved online, so that when there is something typed in related to your brand, hopefully as you've been proactive, your stuff comes up as opposed to joe bloggs (not the jeans brand). David Joots http://www.joots.co.uk
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Comment on: Mary Queen of Mean?
We must not forget this is a TV programme. The challenge for MP is that week in week out she (and her production team) have to come up with new twists and turns. Otherwise the plot each week would just be: 1) Business is in trouble...management haven't got a clue. la la 2) MP comes in and shows them the errors of their way (faces opposition from existing management/workers) 3) They do up the store etc Management decides to let MP run riot. 4) They have a launch party and jobs a goodun. Business is now ship shape. Personally, from a retail perspective its a bit dull now, and its just deteriorating into a retail version of Ramsey's Kitchen Nightmares (is it just me or does MP prance around like Gordon Ramsey with a wig on?) However helping out small indies should be commended, and hopefully it'll give people a few ideas about how to 'refresh' themselves in the stale 'clone' high street environment. David Joots www.joots.co.uk - a great place for jewellery online :-)
