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Harvey Nichols opens Jakarta store

Harvey Nichols opened in Jakarta today

Harvey Nichols opened in Jakarta today

Harvey Nichols has opened its store in Jakarta in Indonesia today.

The 100,000sq ft Harvey Nichols store is situated in the East Mall of Grand Indonesia Shopping Town. The shop is managed by PT Mitra Adiperkasa Tbk (MAP), one of Indonesia's leading lifestlye retailers.

Menswear and personal shopping is on the lower ground floor with brands such as Alexander McQueen, Armani Collezioni, Paul Smith and Thomas Pink.

Footwear and accessories are on the ground floor and womenswear is on the first floor with labels including Givenchy, Michael Kors, Stella Mccartney and Viktor & Rolf.

MAP director Alan Thomson said: "We are delighted today to open Harvey nichols in jakarta at the prestigious Grand Indonesia Shopping Town alongside such internationally recognized brands as Chanel, Dolce & Gabbana and Giorgio Armani who all chose Grand Indonesia as their exclusive home in Indonesia."

For more images see the attached Pdf.

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Reader Response

Added: Wednesday, 5 November 2008 01:59 GMT
Tim Girvin, Seattle, United States

I savor old brands, rethought, and made new.

Dawn Clark, AIA LEED AP, Andy Thaemert, Doug Shaw. A grand team, in creating the planning of that project -- a patterning and brand expression reaching back to the heart of the brand story -- yet bursting anew, Javanese parangs, HN monogrammatics and all kinds of thoughtfully considered expressions of brand experience and visible storytelling.

We were thrilled to be involved. We love telling stories - looking into the heart of the brand, reaching back, finding that code, and bringing it out in new forms of expression.

Congratulations to Harvey Nichols. Congratulations to Clark, Thaemert and Shaw. Congratulations to Alan Thomson and PT Mitra (MAP).

Beauty, brand, retail and story -- made, anew; in one of the oldest capitals in the world, nestled in the heart of Java.

Tim Girvin | GIRVIN, INC. | Strategic Branding | NYC
http://www.girvin.com http://blog.girvin.com/
girvin@girvin.com


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Added: Sunday, 26 October 2008 14:52 GMT
Geoff Smith, Taunton, United Kingdom

Harvey Nichols is a brand with a genuine global growth strategy. In these difficult times, their global business gets stronger and stronger with footfall and conversion leading the way. With each flagship opening comes an addition to their brand value

It's a 'no brainer' to me that with 100 persons across the globe for each 1 in the UK, the market opportunities are huge. I cannot understand why any business would not want to take advantage of going international if they were in a position to do so.

International is not just for the big retailer. For SME retailers in the UK facing gloom and doom then this might be a route to survival, if there was good marketing proposition in place. The retailer with a small number of shops might find it a great opportunity….. not just for survival but for future success.

Geoff Smith, Retail Brand Marketing Ltd


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