Ecommerce homepage: fashion ecommerce news
Drapers brings you the latest online retail and ecommerce news and features.
News
Missguided records sales of £14.7m for 2011
Young fashion etailer Missguided made total annual sales of £14.7m for 2011, the company announced today.
Boohoo.com's parent sees profits soar in 2011
Pinstripe Clothing, the parent company of young fashion website Boohoo.com, saw pre-tax profits jump 80% last year as its turnover also shot up by 85% to £24.5m in 2011.
Stylistpick receives investment boost
Online accessories specialist Stylistpick.com has received $11m (£6.9m) of investment with which it plans to grow its business in the UK and overseas.
Shop Direct chief executive Newton-Jones to exit
Shop Direct chief executive Mark Newton-Jones is to leave the home shopping giant.
Matilda & Quinn to pop up in London
Women’s tailoring etailer Matilda & Quinn will open a 1,200 sq ft pop-up shop at Brent Cross shopping centre on February 1.
IMAGE GALLERY: Karl by Karl Lagerfeld
Karl Lagerfeld’s diffusion line launched on Net-a-Porter yesterday with crowds queing in London’s Covent Garden to get a peek at the Karl pop-up window.
Drapers Ecommerce Conference 2012
This year’s Drapers Ecommerce Conference 2012 will discuss and evaluate the changing dynamics of the digital age and the massive potential this has for fashion retailers.
Karl Lagerfeld diffusion line launches today
The long awaited diffusion line from designer Karl Lagerfeld will launch today with items from just £20.
Final deadline for Etail Awards imminent
All entries for the PayPal Etail Awards, honouring the best in online retailing, must be submitted by the end of this week as the entry deadline has been extended until January 27.
Asda to boost George online customer experience
Asda is on the lookout for an digital agency to help it deliver a “more exciting customer experience”, as it aims to increase customer engagement with its George clothing line.
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Net-a-Porter makes three key appointments
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Shoedazzle UK to close after four months
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Cocosa to launch full price site
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Asos sales and margin up in third quarter
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My-Wardrobe plans international launch
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Farfetch to bolster international teams and customer service following £12m injection
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Beyond Skin adds accessories range
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Americana’s head of ecommerce quits
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Etail Awards deadline looming
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N Brown like-for-likes up 2%
Special Report Etail 2011
Web feat
Drapers’ first Etail Report highlights how much consumers now value retailers’ websites as part of the multichannel shopping experience.
Retailers click online
Drapers invited a selection of fashion retailers to discuss the findings of its first Etail Report over breakfast. Here are the hot issues that topped the menu.
A clear vision
Their website is a retailer’s shop window to the world, meaning visual merchandising and rich, engaging content is needed to draw customers in.
Paid in full
As well as effective fraud prevention, etailers must also master international transactions and mobile commerce if they are to fulfil their online potential .
International ecommerce
Farfetch to bolster international teams and customer service following £12m injection
Farfetch.com will invest in international expansion and customer service, following an injection of $18m (£11.7m) earlier this week.
Moving overseas: the experts’ advice
The potential of global ecommerce can seem overwhelming, so where should etailers focus in 2011?
One step at a time
With UK ecommerce sales growth nearing maturity, leading fashion retailers want to target new customers around the world. So how are fashion etailers getting in on the global action?
The global push
As UK fashion businesses such as My-Wardrobe and Asos begin to ramp up their online presence overseas, we examine the benefits - and challenges - of international ecommerce
Video
VIDEO: My-Wardrobe relaunches
Drapers’ Marie Davies talks to my-wardrobe founder and chief executive Sarah Curran at the relaunch party for the site.
Webwatch
Google offers lots of plusses
Retailers can use Google+ to build brand awareness while interacting with an expanding customer base.
Tips for retailers on Google+
Advice from Obi Felten, Director of consumer marketing for Europe, Middle East and Africa at Google
Beware the cookie monster
Etailers must actively obtain the consent of site users when setting cookies to avoid a legal bellyache.
Cookie law change – what retailers need to do
Eitan Jankelewitz - Solicitor, Media and Technology Department at Marriott Harrison
The tweet smell of success
Miista’s innovative social network campaign gives Twitter users a discount for tweeting about its products.
On the web
Klout versus PeerIndex
Like many social media tools, both Klout and PeerIndex have generated plenty of buzz about themselves.


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