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Emilio Pucci debuts new concept in NY flagship

Italian fashion house Emilio Pucci has opened a flagship store on Madison Avenue in New York, unveiling its new retail concept.

The 2,691 sq ft ground floor store, which opened last week, is the brand’s largest store in the world. It was designed by French architect Joseph Dirand in conjunction with Emilio Pucci creative director Peter Dundas.

“This store represents the beginning of a new era at Emilio Pucci,” said president and chief executive Alessandra Carra.

“We are taking a 360-degree approach, looking at every aspect of the brand, both from an image and a business point of view.”

The new concept will eventually be rolled out to all of Emilio Pucci’s 50 stores worldwide.

“I think the New York flagship truly reflects the atmosphere in which I imagine today’s Pucci woman,” added Dundas.

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