Point of difference. It’s something every retailer and brand is always on the hunt for.
A word to the wise to all the megalomaniacal chief execs and senior management types in the fashion business: if you’re busy worrying about which customers are saying what about your products, you’re barking up the wrong tree.
If my inbox is anything to go by, it appears my article about the dearth of innovation in men’s footwear got some of you rather hot under the collar.
Not that I want to intentionally give you the most annoying earworm of all time, but, with it being our global issue, the nagging, saccharine and repetitive Walt Disney ditty It’s a Small World came to mind this week.
Back in December I wrote in this column a piece lamenting the quality of TV programmes on the subject of fashion.
I was in Paperchase the other day and happened across a generic greetings card that, for whatever reason, encapsulated perfectly one of our industry’s most widely recognised stereotypes.
I’m just back from a trip to Bangkok to see what the Thai fashion industry has to offer the world.
In an industry that seems to be unrelenting in its pace, it’s been disappointing to note how slowly the footwear trends have developed over the past few seasons, particularly when it comes to the men’s market.
A couple of weeks ago you might have come across a mild moan in this column about how overtly commercial some London Fashion Week designers’ collections were.
I appreciate I’ve been a proper bore about how uninspiring I’ve found the seemingly eternally popular heritage trend, but when putting together this season’s performance special it brought into sharp focus just how old-fashioned the tweedathon is looking.
Sitting at my feet as I write this week’s column is an old pal, a lovely caramel-coloured, super-soft friend who I feel has come to the natural end of his life.
After last week’s little moan about the unsuitability of the catwalk format for some brands’ collections, with London Fashion Week now kicking off it seems only apt to consider the wider relevance of a schedule full of shows in the digital age.
I often use the word ‘relentless’ to describe the season’s packed calendar, constant travelling and myriad trade shows and fashion weeks.
Having survived the main menswear fashion weeks (New York doesn’t really count, coming so late in the season), it’s struck me how often designers who create both menswear and womenswear collections borrow from one for the other.
While in Milan at the weekend, I dropped in on Nigel Cabourn to see his new autumn 13 collection and to have a look at his debut womenswear pieces.
The venue where a designer chooses to hold their catwalk presentation or a trade show bases its exhibition says a lot about their operation, market position and relationship with the attendees and visitors, whether that be buyers, punters or even lowly journalists.
It’s a case of new year, new things to look at in the industry, and none are more pretty to look at than the raft of spring 13 campaigns brands up and down the industry and across the globe have been unveiling.
As we close out another crazy year in the world of fashion, my mind wanders. Foremost in the tangled mess of crazy shoot concepts, naff TV (I really should get out more) and shoe porn, is what 2013 will have in store for us.
Although I highly doubt many of you will care one jot what football team David Beckham will choose to sign for, old Golden Balls’ decision on which club he’ll be heading to when he leaves LA Galaxy this year could have a significant effect on more than just his bank balance.
If this column has proved anything it’s that I’m a telly addict and, on the whole, rubbish telly at that.