By continuing to use the site you agree to our Privacy & Cookies policy

Your browser seems to have cookies disabled. For the best experience of this website, please enable cookies in your browser.


Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.


High Street Preview: Florence & Fred womenswear spring 13

Spring 13

Producing a collection for a supermarket, even if it is Britain’s biggest, that is at once exciting and incredibly inexpensive (note NOT ‘cheap’) is no small task. But it appears Florence & Fred’s spring 13 collection really strikes the balance well. OK, so it’s not vicunha this or lamb’s leather that but for the almost inexplicably low prices (according to Tesco there’s nothing untoward in how they produce the collection) the quality was, not to overstate it, a revelation. Trend-wise all the main ones are ticked as Sixties mixes it with a relaxed boho vibe, and brights sit comfortably alongside repeat prints. Definitely ones to watch come spring.

Have your say

You must sign in to make a comment.

Related Jobs

Sign in to see the latest jobs relevant to you!

Digital Editions

Drapers Archive

View digital editions of Drapers magazine


Next Generation


A talent nurturing initiative for those in the early stages of their career