The best service around, and the higher-priced product is served up with impeccable style
Hobbs is not in the business of leading the trend agenda; it’s more about picking up on the appropriate styles to suit its customers. Choosing to focus on an Out of Africa theme, animal prints such as zebra are prominent at the front of the store. Perennial favourite nautical is a strong story, and stripes and polka dots are given subtle twists. Purple and orange are the strongest colours. A Mother’s Day-themed display sat front of store at the time of visiting, which picked out red and florals as suggested gift ideas.
Hobbs has a decent price architecture for the value and quality ends of the spectrum. A red and black patterned cap-sleeved dress is £115, a 98% cotton navy shift with bow detail cinched at the waist just about gets away with its £169 tag because of the integrated design detail and cut of the dress. The detail and design difference justifies the prices that generally near the £100 mark; a polka-dot shirt in 100% silk with scalloped edge detail warrants £99.
The level of service gives Hobbs an edge over its competitors. The attentive sales assistant was helpful without being pushy and made the experience feel like a true boutique. Drapers was asked what occasion it was browsing for and if a size was unavailable, alternatives were offered. The store was tidy, well stocked, and the fitting room was large, private and quiet – which all adds up to the best service in Brent Cross.