Triumph launches its first store

Lingerie giant Triumph opened its first standalone store last week at the Festival Place shopping centre in Basingstoke, Hampshire.

The 115sq ft shop carries Triumph's entire portfolio of lingerie brands, including Sloggi and Valisère. Triumph's second store opened this Thursday in Exeter, Devon. The company has also unveiled a new window display in Debenhams' stores to celebrate 40 years of its Doreen collection.