Clarks - final score: 23/40

Address: 260 Oxford Street

Map: Click here to find this store.

Score last season: 21

Verdict: Clarks trades heavily on its comfort heritage. Merchandising is regimented.  

Looks - 5

Clarks has gone back to its comfort roots this spring with a nod to the season's biggest looks. A sporty sandal selection is successful and gladiator wedges and nude patent mid-heels with an oversized buckle also feature.

Even Kays gets an injection of pink and blue in its usually sombre palette. For men though, the formula is tried and tested standard work shoes, casuals or outdoor styles.

Mix - 5

Product is broken down into clearly defined categories: formal work, hybrid, casual, sports and outdoor. Each category is split into Clarks' sub-sections: Active Air, Unstructured, Naturally Soft and Flex Light.

Even the fashion styles' comfort properties are flagged up. There are some hideous black covered platform Velcro-strap shoes among this though.

Store - 6

Sadly the store is covered in orange promotional PoS offering £10 off or 50% off a second pair of shoes, while central racks add to the overall discount feel and spoil the otherwise clean storefit.

Graphics from the spring ad campaign are used well to tell a story about comfort meeting style though, and the windows are also used to good effect to get this season's message across. New arrivals PoS also promotes newness.

Value - 7

Clarks always scores points on the quality price equation and this season tells the same story. Gladiator wedges are £45, patent purple pumps are £40 a button detail court is £45 – all will last well beyond the spring season.

The key price point on men's is £40, and this crosses categories.

Vox pop: Sushira, 26, engineer

• Are you a regular shopper here?
Yes, I come two to three times per year.

• What does this shop mean to you?
I just come in once in a while, usually looking for something in particular.

• How impressed are you with this season's offerings?
Quite impressed this season.  

• What is it they're doing well?
They have very helpful service.

• What have they missed out that you would have liked to have seen?
More smaller sizes.  Also, I can't wear pig skin and many of the shoes have pig skin lining, so that means I can't buy them.