Primark - final score: 27/40

Address: 499-517 Oxford Street

Map: Click here to find this store.

Score last season: n/a

Verdict: Fashionable feet for less than the price of a skinny latte at the wildly
popular value chain.

Looks - 7

There's a wall of wedge constructions amid freestanding self-service units which deliver grey patent sandals with Prada-inspired banana heels, canvas sailor-style sporty flats, sandals with oversized jewels, thongs on a low wedge, an Ugg-style boot and flip-flops for women.

Men get black loafers, brown lace-ups and a laceless version of a Converse trainer.

Mix - 5

Primark adopts the same approach to its footwear as its clothing and has invested in a few key constructions bringing newness via its uppers which are cheaper to develop. No matter as this is cleverly done and the customer is unaware.

Price issues mean Primark completely avoids introducing formals and the men's offer is poor compared to the  women's, with only five options on one unit. There is the widest ballerina offer here.

Store - 6

At 3.30pm on a Thursday afternoon you'd think you were on a City trading floor with the sheer volume of panic buying that's going on. The footwear department is frenetic. Product is strewn all over the floor and customers push each other out of the way to reach the bargains.

However, while this would normally be a no no for this category, somehow it adds to the whole Primark experience.

Value - 9

Credit crunch? What credit crunch? This is so cheap even the most penny pinched shopper wouldn't give a pair of £2 flip-flops a second thought. A leather sandal with jewel detail is £10. An pair of patent mock croc cut-out heeled shoes identical to some we saw in Barratts are just £12 here – an undercut of £13.

The cheapest faux sheepskin boots in central London are £6. A men's laceless vulcanised pump is £4. Specialists – you thought New Look had killed your business – you ain't seen nothing yet.

Vox pop: Gemma Doyle, 24, graphic designer

• Are you a regular shopper here?
I shop here quite a lot.

• What does this shop mean to you?
I usually go to Topshop to see what I like and then come here. It means I can get more for my money.

• How impressed are you with this season's offerings?
You can get up-to-the-minute fashion. Footwear is not as good though, it's quite basic.

• What is it they're doing well?
Value.  I don't know if it's ethical or not…  

• What have they missed out that you would have liked to have seen?
Pumps, but not just plain pumps, ones with bows or something.