James Knowles is Drapers features writer and is responsible for managing the magazine’s features content, including business features and the weekly Close-Up anchor interview.
He has six years of experience in journalism, having worked for both business-to-business and consumer publications.
He began his career as a reporter for online business publisher Decision News Media in Montpellier, France, before later moving to leading Australian consumer publisher Pacific Magazines, working on titles such as New Idea, and Men’s Health. In 2010 he joined Emap in the role of news and features writer at Retail Jeweller, reporting on the UK watch and jewellery industry, before moving to Drapers in 2011.
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The Drapers features team reviews the click-and-collect experience at 10 retailers on London’s Oxford Street including Schuh, New Look, John Lewis and Topman. Watch the video and read the full feature below to see how they did.
Click-and-collect has become an essential weapon in the retail armoury. But how good is it in reality? Drapers placed some orders and then went to Oxford Street to find out
Speaking at the Drapers Digital Forum today, Boohoo.com marketing director Richard Clark said he thinks “personalisation is a bit overrated” at the individual customer level and that retailers should focus on segmenting customers into groups.
Net-a-Porter owned designer discount etailer The Outnet.com will launch its first VIP customer loyalty service this Friday, called The Outnet Front Row.
Menswear designer Patrick Grant told attendees at Drapers Next Generation event that opening a store transformed his business, allowing a greater insight into what his customers want.
Candidates must have multichannel skills to serve the needs of modern employers, according to George at Asda’s senior design director Helen Low and senior merchandise director for menswear and kidswear Jo Nicholls.
With a new mezzanine level, a shoe lounge and a home department, H&M’s refit at The Oracle in Reading raises the bar for the chain’s regional stores
Read Drapers Property Special to find out what is happening in the UK fashion property arena.
With an armful of Drapers Independents Awards, Young Ideas owner Anne Wright recounts how a store in a Derbyshire market town became a beacon of indie retail.
Could digital showrooms be the future of buying? If so, Tommy Hilfiger’s invention could be the first of many.
- IMAGE GALLERY: Next Gen competition - The best entries so far
- Win the chance to attend Drapers Next Generation careers event
- Drapers Talks: Pure London and a roundup of the autumn 15 trade shows
- The Fashion Agents 2015 Predictions
- Big hitters to speak at Drapers Next Generation event
- Shopwatch: Element
- My fashion life - Claire Chung
- The Drapers Interview: Steve Hudson, Curvy Kate
- The Drapers Interview: Barbara Horspool
- Meet the rising stars of fashion retailing