Drapers
Keely Stocker
Keely is online editor of Drapersonline.com. As well as co-ordinating the website and newsletters, Keely works closely with the editorial and commercial teams on building Drapers online strategy and continually enhancing the site. Keely has more than seven years' experience working at Drapers and writes a weekly page in Drapers magazine entitled Ecomm looking at new innovations and developments in the world of fashion ecommerce. Keely also regularly writes news stories, features and columns for Drapers magazine and site across a range of sectors.
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Gift-Wrapped opportunity
26 May 2012
As well as another selling channel, social gifting app Wrapp lets retailers learn more about their customers. -
The fashion retail app timeline: a look back at who's done what
22 May 2012
As Marks & Spencer prepares to launch its mobile shopping app in the coming weeks - with barcode scanning, location and nearest store direction functions - Drapers takes a look at some of the apps that have paved the way in fashion retail. -
Jimmy Choo’s picture show
19 May 2012
Following in the footsteps of Uniqlo and Burberry, the luxury brand is encouraging user participation. -
FML Asos have done it again
14 May 2012
Building increasing popularity in the last few weeks, Asos’s latest Twitter campaign #FMLMonday pushes brand awareness as well as providing some Monday entertainment. -
An army of Brand Squads
12 May 2012
Social analytics site Klout’s latest development could act as a central hub for brands’ social networking. -
Masters of multichannel
12 May 2012
As the industry gears up for the Drapers PayPal Etail Awards this month, judges Hash Ladha and Dan Lumb decode the future of fashion retailing. -
Augmented reality check
14 April 2012
Retailers can use new technology to better interact with shoppers - but it must have a genuine purpose. -
Can retail make Facebook pay?
31 March 2012
The jury is still out over whether the social networking site can be used as a successful retailing platform. -
The best approach for multichannel
23 March 2012
Whether it’s called multichannel, omnichannel or just plain commerce, over the past 12 months retailers have been looking at their operation across channels and how best to integrate each one to form a seamless shopping experience. -
Schuh steps into European online market
8 March 2012
Branded footwear retailer Schuh is to launch a French version of its website in May this year, as it looks to take its first steps into the European market. -
Knowing me, knowing you
2 March 2012
Indie etail marketplace Farfetch.com has recently disclosed that it is working with data technology analysis company QuBit to gain further insight into its customer base and drive conversions. -
Pinterest peaks in social site
24 February 2012
Retailers are using the pin board website as a platform to engage with a new audience and attract more fans. -
Instagram is picture perfect
17 February 2012
Retailers and brands can use the photo-sharing website to show customers a different image of their business. -
Google offers lots of plusses
3 February 2012
Retailers can use Google+ to build brand awareness while interacting with an expanding customer base. -
Beware the cookie monster
27 January 2012
Etailers must actively obtain the consent of site users when setting cookies to avoid a legal bellyache. -
The tweet smell of success
20 January 2012
Miista’s innovative social network campaign gives Twitter users a discount for tweeting about its products. -
Cocosa to launch full price site
19 January 2012
Online retailer Cocosa is set to launch a full price site in 2013, a second major steer from its original private sales business model in six months. -
My-Wardrobe plans international launch
19 January 2012
Premium fashion etailer My-Wardrobe.com is to launch internationally next month as it revamps its website and prepares to unveil a loyalty scheme. -
Asos pulls rank on its rivals
13 January 2012
Research shows which pages were most popular over the festive period and how good SEO helps etailers’ traffic. -
M-commerce made simple
16 December 2011
Pretty Green’s sign-up to Simply Tap heralds a move towards a smarter way of shopping, says Keely Stocker. -
Making SEO work for you
9 December 2011
While many retailers are looking at implementing new mobile, social or multi-channel strategies, it’s important not to forget the basics with an online proposition. -
Avoid a crashing headache
2 December 2011
There are a few precautions retailers can take to avoid suffering a Christmas nightmare on their websites. -
Get in touch with shoppers
25 November 2011
By bringing touch-screen catalogues in-store, retailers will be able to collect customer data and boost sales. -
QR angels from SoleHeaven
18 November 2011
Footwear etailer SoleHeaven is putting its faith in QR codes and a fictional character called Trainer Angel. -
Make your store fully mobile
11 November 2011
Despite the rise in m-commerce, many retailers are lagging behind the trend and losing out on transactions. -
A bargain hunter’s weapon
4 November 2011
Shoparazzi puts all retailers’ Sales onto one handy online map, promoting indies alongside high street chains. -
Keep those fans coming
28 October 2011
Two retailers have launched Facebook campaigns that engage existing customers and lure new ones -
Style vids are haul the rage
21 October 2011
Influential videos of real people styling their own purchases give brands an opportunity to share the spotlight. -
Invest in a trusted source
14 October 2011
With customers requiring a safe online shopping experience, Google has provided the perfect solution. -
www.shopatpdt.com
14 October 2011
After recently opening its first store on Belfast’s Lisburn Road, premium womenswear indie Please Don’t Tell has launched a transactional website. -
Tune in all your channels
7 October 2011
From bricks-and-mortar to online and m-commerce, customers should get a seamless shopping experience. -
One-night window wonder
30 September 2011
A display linked to an augmented reality app enabled online retailer Net-a-Porter to hit the high street. -
www.marni.com
30 September 2011
Users landing on the home page of the new Marni.com website find a slightly confusing concept: the images are small compared with the white space and a lot of the content is below the fold. -
The whole world is a stage
23 September 2011
Asos has gone global with its latest interactive menswear campaign that showcases performers in different cities -
www.uk.eden-park.com
23 September 2011
The relaunched Eden Park site has a slick look and feel. -
On the web this week www.watch-that-label.com
16 September 2011
Launched earlier this year, Watch-That-Label.com aims to bring new design talent to the masses. -
Vlogs are talk of Selfridges
16 September 2011
The department store’s vlogging booth encouraged customer interaction but it’s usefulness is still open to debate. -
On the web this week www.riverisland.com
9 September 2011
The recently relaunched River Island website has a completely different look and feel. -
Retailers with a game plan
9 September 2011
Topshop and Aldo hope adding games to their websites will increase interaction with potential customers -
Take your site from A to B
2 September 2011
Etailers must constantly improve their website to stay ahead of the pack, which is where AB testing comes in. -
www.houseoffraser.co.uk
2 September 2011
The newly relaunched House of Fraser website has a much slicker feel and layout. -
A tailored tour of indie stores
26 August 2011
One of the biggest challenges for online independents is getting their business noticed in what is a highly competitive market. -
www.imaginefashion.com
26 August 2011
Imagine Fashion describes itself as a “must-visit interactive fashion film destination”. -
Reiss hires e-commerce director to drive multi-channel growth
18 August 2011
Premium high street retailer Reiss has drafted in former Boux Avenue e-commerce director Dan Lumb to the same, newly created role, to spearhead Reiss’s strategy of growing the multi-channel business at an international level. -
Prepare to be ShoeDazzled
12 August 2011
The personalised experience offered by this etailer is bound to encourage other sites to tailor their offerings. -
www.littleblackdress.co.uk
12 August 2011
Affiliate site Little Black Dress, which launched last week, welcomes visitors with a message: “Behind this magazine portal lies everything that is so sensational, so rousing and delectable about the LBD for you to behold.” -
Warehouse works a treat
5 August 2011
The retailer’s social media campaign, WareStyleTreats, raises brand awareness by handing out gifts to fans -
Go with a recommendation
8 July 2011
Debenhams is spreading the word about its business by encouraging customers to share their experiences -
www.christianlouboutin.com
8 July 2011
Landing on the home page of the Christian Louboutin website, users can immediately see it is a site with a difference. -
Tap into the fans’ influence
1 July 2011
Klout scores users’ activity on social network sites, and now brands can use the data to reach a new audience -
Tom Chapman
1 July 2011
Multichannel with a personalised approach is the name of the game for Matches founder Tom Chapman, as the designer mini-chain aims to double its online business in two years -
www.bouxavenue.com
1 July 2011
Launched by retail entrepreneur Theo Paphitis, lingerie retailer Boux Avenue has had a strong online focus from day one. -
How do you like your tee?
24 June 2011
Etailer Spreadshirt makes it simple for customers to personalise items, and also lets users sell their own designs. -
www.lovestretch.co.uk
24 June 2011
Lovestretch, which relaunches this month, was founded by pilates teacher Gill Owen in 2009. -
Essex appeal
17 June 2011
The popularity of ITV series The Only Way is Essex is sprinkling some stardust on independent boutiques in the county. -
Robbie Williams to launch menswear range
1 June 2011
Pop star Robbie Williams is to launch a menswear label for autumn 11 to be stocked exclusively in House of Fraser stores and online at Shopdirect.com and very.co.uk. -
A love affair with sneakers
27 May 2011
Footlocker’s new site, Sneakerpedia, creates a community for users to share all on their favourite sports footwear. -
Warren Bennett
27 May 2011
A career in engineering beckoned, but after falling in love with Nepalese tailoring during his gap year, the suit-obsessed student went home and co-founded A Suit That Fits instead. -
Groupon Now is a big deal
20 May 2011
Deals site Groupon has launched a real-time promotions service which smaller retailers can use to drive sales. -
www.notjustalabel.com
20 May 2011
The recently relaunched Not Just a Label (NJAL) site, which promotes and sells pieces from up-and-coming designers, uses new features and photography to make an impact. -
Adam & Simon Ryan
13 May 2011
The twin brothers and Essex Fashion Week founders tell Keely Stocker why their OOOY menswear label aims to stand out from the crowd. -
That’s what friends are for
13 May 2011
Whatser is a new mobile app that can recommend stores based on the opinions of each user’s friends. -
Donna Ida to revamp site with focus on style tips
6 May 2011
Four-store denim indie Donna Ida will relaunch its website in August in a bid to replicate its in-store experience online. -
Farfetch adds sections in site relaunch
21 April 2011
Farfetch.com, the website that acts as an ecommerce portal for indies from around the world, is to relaunch at the end of May. -
On track for glory
15 April 2011
The London 2012 Olympics has the potential to give fashion retailers two peak trading periods next year - but only if they start their preparations now -
Through the tweeting glass
8 April 2011
New mirror technology lets shoppers view themselves in outfits that they can share with friends via social networks. -
Spread the word with Tumblr
1 April 2011
Micro-blogging platform Tumblr is an easy way for fashion brands and retailers to find a huge audience -
Shopping can be child’s play
25 March 2011
Interactive kidswear website MiniWardrobe has created a tool that makes the shopping experience fun. -
Is Asos’s Finder a keeper?
11 March 2011
Etailer’s new site categorises trends and user-generated looks and then links them to retailers’ product. -
Uniqlo style from the streets
4 March 2011
The retailer is inviting customers to compile a global lookbook by uploading photos of their outfits to its new site. -
Bernshaw adapts website to handle wholesale orders
18 February 2011
Eveningwear and occasionwear brand Bernshaw will allow stockists to place orders via its website, after a drop in visitor numbers to its stand at Paris trade show Prêt-à-Porter encouraged it to find new methods of reaching international buyers. -
An off-the-wall idea by Adidas
18 February 2011
As well as forming a visual centrepiece, Adidas’s in-store virtual footwear wall has practical advantages for retail -
IMAGE GALLERY: The Bafta awards 2011 - Who wore it best?
14 February 2011
The cold, wet and windy weather did not deter the glamourati at last night’s Bafta awards and some bold and bright colour choices brought summer to the red carpet. -
pret-a-rever.com
11 February, 2011
Pret-a-rever.com, meaning ready to dream, is a site built from an enthusiasm for trends and a desire to “inspire people with fashion”. -
The shape of things to come?
11 February, 2011
Personalisation was a big issue at the recent Drapers Ecommerce Summit, as retailers attempt to bridge the gap between an online and offline shopping experience. -
Shopping and socialising
4 February, 2011
Selling merchandise via social networking sites could maximise sales and minimise abandoned baskets -
Drapers Etail Awards Winners 2011
28 January 2011
Department store chain John Lewis took home two awards at this year’s Drapers Etail Awards, including the overall Etailer of the Year gong. -
Asos launches Facebook store
26 January 2011
Etailer Asos has launched a transactional shop on social networking platform Facebook. -
Bring in some etail experts
21 January 2011
Online growth will be on the agenda for many retailers this year, but in-house resources may not be enough -
riverisland.com
21 January 2011
In the past the River Island website has been criticised for a number of reasons (predominately its use of Flash, which prevented some shoppers from being able to access it), so its relaunched version came as a welcome relief and will ensure it reaches a larger audience. -
Seven steps to perfect shoes
14 January 2011
Shoppers that can’t find the footwear they want can get creative and design their own on Upper Street. -
youngbritishdesigners.com
14 January 2011
Flying the flag for the UK, this website pulls together product from inspirational young British fashion designers. -
Deciphering the visual code
7 January 2011
QR codes enable retailers to successfully integrate a mobile commerce element into their print ad campaigns. -
eBay acquires Brands4Friends
20 December 2010
German private Sales retailer Brands4Friends has been acquired by auction site eBay for US$200m (£128.5m). As a result of the deal, eBay has assumed the German firm’s interest in UK site www.SecretSales.com and pumped more cash into the UK business. -
Building a dream boutique
10 December 2010
Google’s online fashion venture Boutiques.com, which launched last month, combines both fashion and celebrity to create a personalised experience in an online community. -
ralphlauren.co.uk
3 December 2010
Premium lifestyle brand and retailer Ralph Lauren has finally launched online in the UK, and judging by the website’s home page it is planning to make an impact. -
Using every trick in the book
3 December 2010
Ted Baker’s recent online campaign used a combination of ecommerce ideas to bring live styling to shoppers. -
Moving overseas: the experts’ advice
26 November 2010
The potential of global ecommerce can seem overwhelming, so where should etailers focus in 2011? -
The global push
26 November 2010
As UK fashion businesses such as My-Wardrobe and Asos begin to ramp up their online presence overseas, we examine the benefits - and challenges - of international ecommerce -
DRAPERS FASHION SUMMIT: Aurora to take Twitter to the boardroom
16 November 2010
Aurora Fashions, whose fascias include Karen Millen, Oasis and Warehouse, will ramp up its social networking strategy to allow customers to communicate directly with boardroom level directors. -
A perfect delivery package
12 November 2010
Make sure your whole logistics process stacks up - from deliveries to returns - to keep customers happy, -
shop.hm.com/gb
12 November 2010
A late arrival onto the etail scene, Swedish fast-fashion retailer H&M finally launched its first UK transactional website in September. -
Etailers join Vogue for a night on the net
5 November 2010
Monday saw the launch of Vogue’s online initiative, Fashion’s Night In (FNI). Retailers from all sectors of the fashion industry - from pure-play etailers to indies to department stores - took part, with mixed levels of enthusiasm. -
Get back on speaking terms
29 October 2010
Installing a webcam system can help etailers build closer customer service relationships with shoppers. -
Crack the code for success
22 October 2010
Voucher codes give savvy retailers the chance to reach a new audience and build brand as well as revenue. -
notjustalabel.com
22 October 2010
Not Just a Label (NJAL) describes itself as “the leading global business directory for showcasing avant-garde fashion designers of today, nurturing the upcoming talents of tomorrow”. -
Mobiles are a gift for retail
15 October 2010
SMS vouchers are another reason for businesses to take mobile phones seriously as a selling channel. -
Vogue to launch Fashion’s Night In
11 October 2010
Vogue is to launch a version of its successful Fashion’s Night Out for etailers called Fashion Night’s In, Drapers has learnt. -
EBay’s personalised service
8 October 2010
An eBay feature that allows users to build a personal profile is set to improve the sales conversion rate online. -
What shoppers really want
1 October 2010
ModCloth lets its shoppers choose which products it manufactures and has become a social media hit. -
zara.com
1 October 2010
Zara.com has finally made it to the UK, but the new transactional site for the Inditex-owned fast-fashion chain has had a number of launching errors that don’t appear to have been rectified. -
Build a blogger relationship
24 September 2010
Picking the right fashion blogs and nurturing - not hassling - them can beef up your blogosphere coverage. -
Take a stake in a designer
17 September 2010
Fashionstake.com gives users a chance to invest in up-and-coming designers at New York Fashion Week. -
www.gap.eu
17 September 2010
Casualwear retailer Gap has finally made it online with a transactional website launch last month. -
You get what you pay for
10 September 2010
Recent launches of transactional websites by a number of high street retailers, increasing competition in the online market, has made the need to appear high on search engine listings even more vital. -
Get your message across
3 September 2010
Retailers can use mobile technology to communicate with customers - as long as they don’t become phone pests -
Load speed is everything
28 August 2010
Ensuring that website pages appear quickly is vital to stop customers losing patience and going elsewhere -
Cast the net further online
21 August 2010
Retailers can reach a wider online audience by partnering with an aggregate site that will showcase their offer -
Fashion from far and wide
14 August 2010
Independents needn’t miss out on online sales thanks to Farfetch.com, which gathers them into one website -
Bag an online credit option
7 August 2010
Credit is now available for customers’ online purchases and the process has all the benefits of in-store finance -
It’s game on for retailers
31 July 2010
A social online game that allows users to create their own virtual fashion boutique could offer real benefits -
Right place at the right time
24 July 2010
GPS tracking opens up a world of possibilities for retailers, as proved by social networking site Foursquare -
Enjoy the view with Burberry
17 July 2010
Image options in the luxury British brand’s autumn 10 web campaign take interactivity to a new level -
www.hm.com/gb
10 July 2010
Although H&M’s website is not yet transactional, there is still plenty to keep visitors interested. -
Every picture tells a story
10 July 2010
A Fred Perry competition not only encourages users to upload pics, but it also asks them for their stories too -
A first-class delivery service
3 July 2010
Hand shoppers the control over when they receive their goods and it can lead to bigger basket spends -
It takes two to drive traffic
26 June 2010
By pairing up with other relevant websites, retailers can expose their business to a whole new audience. -
www.fashionablemaven.co.uk
26 June 2010
Fashionable Maven is an information site aimed at the 40-plus market and uses affiliate marketing in an effective way. -
Viral ads have ripple effect
19 June 2010
Marketing is all about getting noticed and Hi-Tec’s latest campaign has certainly caused a splash. -
www.boohoo.com
19 June 2010
Manchester-based Boohoo.com’s home page has a clear, simple layout. -
Virtual prizes, real rewards
12 June 2010
Last month, luxury footwear company Jimmy Choo launched its latest marketing venture, the ‘CatchAChoo’ campaign. -
Lead them into temptation
5 June 2010
Attracting visitors to your website is all very well, but it’s turning those visits into sales that really matters -
Lots to like about Facebook
29 May 2010
Recent changes to Facebook can help etailers market their site by increasing interaction with customers -
Give shoppers the big picture
22 May 2010
Zoom tools, product hot spots, 360-degree spin - there are many ways retailers can rev up their online imagery -
Cash in on your data bank
15 May 2010
A well-maintained database is crucial to ensuring the effectiveness of email marketing campaigns -
Finding the perfect partner
8 May 2010
Brand tie-ups can boost commercial and awareness value, but they must align with your strategy and image -
Keeping the members happy
1 May 2010
Private Sale sites that adopt innovative marketing strategies can attract high numbers of potential customers -
If the iPhone app fits, wear it
24 April 2010
As iPhones grow in popularity, a well-tailored app could open up a new marketing dimension for retailers -
Alerts that fit just right
17 April 2010
Email marketing can too often be indiscriminate, but a new site shows the benefits of user-tailored alerts -
The world at your tweet
10 April 2010
Get it right and Twitter can drive web traffic, increase footfall and build closer relationships with customers. -
Asos captures the mood
3 April 2010
Confectioner Cadbury’s Caramel Bunny is fronting a new interactive campaign for the fashion etailer -
www.selfridges.com
3 April 2010
The first thing you notice when going to the home page of Selfridges’ much-anticipated transactional website is the lack of product or model shots. -
Can online tailoring cut it?
27 March 2010
How the world of tailoring is opening up its bespoke experience, quality and personal touch online -
Hit or miss ecommerce
27 March 2010
The UK’s top fashion etailers face off against each other in Drapers’ first ever online Hit or Miss survey -
eu.wranger.com/bluebell
13 March 2010
Pushing creativity and innovation to the limit, Wrangler has launched a new Flash-based website for its spring 10 premium Blue Bell range. -
Sales are just a click away
13 March 2010
A well-thought-out strategy can ensure that pay-per-click advertising is money well spent for etailers -
Raise your voice with a blog
6 March 2010
Retailers should take advantage of the rising influence of blogs to build a dialogue with their customers. -
Model examples of video
27 February 2010
Benetton and Diesel show how user-generated video content can be used to engage a target audience -
www.whistles.co.uk
27 February 2010
Re-launched late last year, Whistles’ new site breaks every rule in the book. -
Naomi Campbell spearheads Haiti charity catwalk
19 February 2010
Fashion’s finest gathered last night at Somerset House in London for a charity catwalk show organised by model Naomi Campbell in aid of the victims of the Haiti earthquake. -
Making wishes come true
13 February 2010
A new application which compiles a wish list for web shoppers could convert more site visits into sales. -
Translate your business
6 February 2010
Tailoring your online proposition for each overseas market is key to getting international expansion right -
M and M Direct sweeps the board at Drapers Etail awards
29 January 2010
Online discount retailer M and M Direct took home three awards at this year’s Drapers Etail Awards including the overall Etailer of the Year gong. -
A helping hand on deliveries
30 January 2010
Using a third party to administer the e-fulfilment process could improve overall customer satisfaction -
Paris Fashion Week: Lanvin, Paul Smith, Dior Homme
25 January 2010
The closing shows in Paris this weekend showed a diverse mix of tailoring, outerwear and knitwear. -
Freedom of information
23 January 2010
Allowing customer reviews on your site will give it an authentic feel and engender trust from shoppers -
Be the talk of the internet
16 January 2010
When a website launches or unveils new features, a dynamic PR strategy is vital to getting it noticed -
Web will extend its reach
9 January 2010
New technology will expand the opportunities for online retail in 2010, but etailers mustn’t forget the basics -
Gieves & Hawkes
19 December 2009
Having gone transactional only this month, shirt retailer Gieves & Hawkes’ website missed out on the start of the pre-Christmas trading period but did manage to capitalise on the busiest online shopping day of the year – Cyber Monday on December 7. -
How web statistics add up
19 December 2009
Tracking your online visitors allows you to discover what does and doesn’t work on your website. -
Alexander McQueen
12 December 2009
Alexander McQueen’s recently launched UK transactional site ticks all the online boxes. -
Hitting the digital catwalk
12 December 2009
Digital fashion photography agency Fashshot is testing consumer appetite for watching fashion shows online -
Master the art of interaction
5 December 2009
Connecting with customers using word of mouth is easier than ever with tools such as Facebook Connect. -
Webwatch: Ebay a ready-made marketplace?
28 November 2009
With 17 million unique users a month, fashion retailers are discovering the power of having an outlet on eBay. -
Give your customers a voice
21 November 2009
Frustrated shoppers will look elsewhere if your site doesn’t make it easy for them to communicate with you. -
Google Commerce Search
14 November 2009
Google has launched a new search engine that online retailers can install on their websites to allow customers to search effectively for products. -
Make Christmas a cracker
14 November 2009
As customers draw up their festive shopping lists, etailers must be equally prepared to cope with their demands. -
Getting the message across
7 November 2009
Emails are a tried and tested marketing tool, but some fine-tuning can help you get the most out of them -
Step into a virtual London
31 October 2009
An online version of London’s West End has the potential to create a sizeable community of shoppers. -
Tune in to a YouTube channel
24 October 2009
New Look and Foot Locker are among the retailers building a buzz and creating a community on YouTube Founded in 2005 and with a current reach of 71 million unique users a month, YouTube has fast become the most popular online video community. -
Pointing the way to a sale
17 October 2009
Search engine optimisation (SEO). It’s something everyone with a website has heard of and it can make a huge impact on site traffic, but where do you start and how do you get the basics right? -
Offer cash as a selling point
10 October 2009
For customers worried about sharing their credit data online, there are services that can ease their fears. -
A starring role for your site
03 October 2009
Adding a video element to your website can help to build a closer relationship with your customers. -
Hervia.com
03 October 2009
Hervia, the leading UK franchisee for designer label Vivienne Westwood, is celebrating the 10th anniversary of its website. -
Gulf investor emerges as top suitor for Christian Lacroix
1 October 2009
Borletti, the Italian investment group, has stated that it will not make a firm offer for luxury retailer Christian Lacroix, paving the way for a bid from a Gulf investor. -
Are you PCIDSS compliant?
26 September 2009
The new online payment standard is fast approaching and retailers need to ensure their sites pass the test. -
Jonathantrumbull.co.uk
19 September 2009
After opening their first store in 1971, brothers Roger and David Kingsley launched Jonathantrumbull.co.uk in their first etail foray in November 2008. -
Worth a recommendation
19 September 2009
Use the latest technology to assess customer buying habits and recommend items they might actually want -
Fred & Ginger
12 September 2009
Launched in February during London Fashion Week, Fred-and-ginger.com was created by design agency Thought by Design as a platform for designer Victoria Holt’s lingerie brand. -
Making Facebook pay
12 September 2009
There may be a place for Facebook marketing, but can it really replace traditional advertising for retailers? -
Ask the expert with Drapers
14 August 2009
Drapersonline.com is giving you the chance to put your toughest ecommerce questions to our panel of experts via the Ask the Expert channel. -
Get LinkedIn with Drapers’ new Etailer Forum
17 July 2009
Drapers has created a group on business networking website LinkedIn where fashion etailers can network, discuss issues and share relevant information with each other.
