Freya launches sports range

Lingerie and swimwear brand house Eveden has launched a new sports lingerie line under its Freya brand called Freya Active.

 

The range will launch in stores this summer and is aimed at younger women with larger cup sizes. 

Freya Active comprises two non-compression support bra styles. One style had medium coverage and is underwired and goes up to an H cup. The second style is a full coverage soft cup in sizes up to an H cup and back sizes 28-38.

The range is available in black, white or nude with matching shorts. There are plans to introduce fashion colours at a later date.

Freya Active bras retail for £26 and will launch in store in June. A full line will debut in September. The brand will target Freya's existing stockists as well as sportswear specialists.