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Lucy Hancock
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Comment on: Asositis; Excessive preoccupation with acquiring the qualities of ASOS
No, it doesn't mean it's right for everyone. I agree with this sentiment. Whilst ASOS are a strong example of how great online retailing can be, they have a distinct advantage in that they were built for the web. High street retailers often have too much to contend with in terms of trying to mirror their brand/stores/catolgues within the online space, and that means they can't simply start from scrath to produce a web-friendly business model. They have too many other factors to consider.
