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My-Wardrobe.com – Model vs Mannequin, which do you prefer?

my wardrobe

A couple of weeks ago at the London Fashion Network’s e-merchandising event there was a lot of discussion on the use of models in online retail.

There was a consensus that models work best for displaying men’s clothing online, as guys need an idea of fit.

For women however it was mentioned that using models could be counterproductive. Hair colour, age and body type could apparently put shoppers off.

my wardrobe

But in e-commerce no-one has the monopoly on what’s right and retailing rules are there to be broken.

Lauren Stevenson, PR Director at My-Wardrobe.com says “using a model versus a mannequin shows the fit, cut and even the proportion of accessories a lot clearer”.

Careful to appeal to its core customer My-Wardrobe spent time selecting models “the customer could relate to”.

my wardrobe

Only time and tracking will tell if the designer store has made the right move, and the team will be closely monitoring uplifts in sales as well as measuring impact via Feefo a customer review tool which was implemented earlier this year.

What do you think, do you prefer to see clothing on an invisible mannequin or real life model? Have your say below.

Read more about online fashion atwww.leonbaileygreen.com

Readers' comments (17)

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  • Anonymous

    I think the models work well - you can clearly see the length of the dress/trousers and the fit of the jacket.

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  • Anonymous

    I would advocate the use of invisible mannequins. The clothing should have sufficient personality to stand alone without the choice of model restricting its versatility.

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  • I think the use of models really works for My-Wardrobe, you can clearly see the shape and siloutte of the product, and as a consumer I find this far more appealing. The choice of model has been key. I know the My-Wardrobe team have been careful to chose someonel who represents their customer, rather than alienates her.

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  • The garment photographed on the invisible model will do better sales, it looks much more fashion and works best for the retailer. The garment on model is more realistic and a better indication to the customer which will result in less sales for the retailer. We want to imagine ourselves looking fabulous in the garment, not realize that it will never look as good on us. Only positive for the model shot is that it may result in less returns.

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  • Anonymous

    I find that garments on a live model are far easier to understand as they give me more info on how things hang on the body than a plastic mannequin ever could. I can see the length better too. It doesnt matter one jot to me if that model doesnt have the same hair or eye colour as me, it is purely about drape and movement of a garment. What's even better than a real model is video catwalk footage as at Asos.com. I think that takes me as close as I can get to a changing room mirror online.

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  • Anonymous

    An invisible model will not alienate or offend anyone.
    Beautiful models create aspirational looks, however does that create disappointment for the customer who recieves the product & realises it doesn't look the same on her :(
    Mannequins with or without heads in my mind are unrealistic & dated giving a certain "look" to every garment.
    As far as gauging length of garments without a model to compare on again unrealistic, everyones body length is different as long as the measurements are available there should be no problem.

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  • Anonymous

    I would advocate the use of invisible mannequins. The clothing should have sufficient personality to stand alone without the choice of model restricting its versatility.

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  • We have been striving to make improvements to the online shopping experience and it was really important to carefully select models that represent the essence of the my-wardrobe.com brand - attainable, yet still aspirational.

    The main objective with the launch of the model images was to be able to give our customers a much clearer view of the fit and cut of the products, to simplify the shopping experience. Key to this is jeans and trousers, which have been traditionally difficult to style on a mannequin.

    We do hope that this new feature will help to increse the ease of the overall shopping experience.

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  • Anonymous

    unless the garments fit the models well - which on most sites they dont - what is the point?

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