Asos sales rocket 80%

Etail giant ASOS.com recorded an 80% sales hike for the six months to September 30.

Chief executive Nick Robertson said that pre-tax profit for the full year will be ahead of market expectations on the back of a 3.5 % gross margin improvment during the period.

Robertson said in statement ahead of the company's agm today, "We have experienced exceptionally strong performances in our women's clothing, menswear and our lingerie and swimwear departments. We have also been encouraged by the reaction to our new designer boutique and the recent launch of our premium brand offer."

He added that is was too early to predict how successful Christmas trading would be. He said: "We have continued with our planned programme of investment, adding resource across the business as well as increasing our logistics capacity to support our current and future growth."

"With six months of the year to go, including the important Christmas period, and faced with tougher comparables, it is too early to assess whether our current sales performance will continue for the full year," he added.

Asos.com interim results are due on December 5.