Base London plans international expansion

Base London is gearing up to expand in Europe

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Footwear brand Base London has hired Jonathan Frost as export sales manager to lead its expansion overseas.

Frost, who has joined from Reebok, will initially target European markets. He is seeking potential sales partners and accounts directly.

Base London managing director Ian Cartwright said: "Base London have always had a lot of interest from the foreign markets, especially amongst those in Europe. We have had only a limited presence abroad over the past few years and feel that in the midst of the current domestic retail climate, this is a very important step for the brand to develop on an international scale."