Cult of SuperGroup undermined by errors
A series of mistakes and tension among stockists over its retail strategy have made it a tough year for SuperGroup. Despite remaining a best-seller, it must work to restore its credibility.
Continue reading this article – simply subscribe below
It takes two minutes to do and you’ll immediately have full access to drapersonline.com, plus Drapers magazine delivered every week.
If you are a Drapers subscriber please sign in with your email address and click submit: