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Barbour invigorates its premium collections with new collaborations

Heritage outerwear brand Barbour has announced that it will refine its premium men’s and women’s collections for autumn 13 by teaming up with three partners that embody the label’s “spirit”.

The partnerships focus on bringing a contemporary edge to the brand’s design while maintaining its signature values.    

Beacon Heritage, Barbour’s men’s range has unveiled its collection with Savile Row tailor, Norton & Sons under the creative direction of British fashion deisgner and Norton owner Patrick Grant. The line has a 1960s Hebridean influence and combines elements of Savile Row with the grittier side of Barbour’s earlier years.

Lady Amanda Harlech is acting creative consultant on Barbour’s premium women’s collection, Barbour Gold Label. Inspired by the British country lifestyle, she has worked with the Barbour women’s design team to create a luxurious range incorporating wax, leather and British tweeds.

For women’s knitwear, Barbour is collaborating with British designer Bella Freud on a small capsule collection featuring narrow fitted jumpers, hoodies and oversized sweater dresses.

Steve Buck, managing director at Barbour said that the new partnerships added a “fresh” edge to the brand while “remaining true to Barbour’s heritage”.  

The heritage brand is no stranger to design collaborations having launched a collection with Vans footwear on October 1, as well as debuting a small concept-based  range with Paul Smith in September.  

Readers' comments (1)

  • Barbour has finally smelt the coffee in terms of developing new fashion led strategies from its incredibly rich heritage. There is only one way. Now their senior management has come to their senses and realised that to capitalise on the trend customers who came to them in the noughties (and not visa versa), is that they must make their heritage fashionable and not for their over conservative German consumers!

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