Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Exclusive: First store for Cambridge Satchel Co

  • 1 Comment

Leather bag brand The Cambridge Satchel Company is opening its first standalone store, in central London.

The 583 sq ft shop, on Shorts Gardens in Covent Garden, will open in two phases, with the first 40% being unveiled as a pop-up “teaser” on December 8 in time for Christmas.

The rest of the store, which will include a dedicated meeting space for fashion bloggers, will open during London Fashion Week in February.

Cambridge Satchel Company, which was founded by Julie Deane in 2008, has until now only been available via its website and through selected wholesale stockists, including department store Harrods and etailer Asos.

However, Deane said she felt the time was right for the brand to have its own retail presence.

“We want the shop to give both our consumers and wholesale customers a window to the brand,” she said.

Deane said she wanted the store to include a meeting place for bloggers because the community had been so instrumental in the brand’s success.

  • 1 Comment

Readers' comments (1)

  • This is the kind of start up success story that reminds me what I love about the retail industry. Nice to see Julie Deane picking up an awards at the Drapers Fashion Awards.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.