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Brazil top emerging market for fashion retailers

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Brazil is the most attractive emerging market for clothing retailers, according to a study released today.

AT Kearney’s Global Retail Apparel Index said that Brazil’s high spend on clothing and shoppers’ tastes for trends made it the most attractive emerging market.

Brazil came ahead of China and India in the study, which uses 10 factors to rank the top 30 emerging markets for clothing retail investments.

Brazil’s clothing market is growing at more than 7% annually and is estimated at $37.2 billion (£18.9bn), according to the study.

It is the first time AT Kearney has published a ranking specifically for clothing retailers.

AT Kearney partner Hana Ben-Shabat said: “There is great potential for global apparel retailers to succeed in Brazil. Brazil is the most attractive apparel market for reasons of demographics and demand.”

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Readers' comments (1)

  • Having worked for 10 years in Retail in the UK, I warn High Street Retailers when planning operations in Brazil.
    I'm Brazilian and would like to inform that the high street sector over there is of high quality and very established and goods are manufactured in Brazil.
    I'm concerned (and so the Brazilian Industry) that the arrival of International high street brands "Made in China" will destroy the manufacturers, create unemployment and drive the industry to produce poor quality garments to match the competitors' price.
    So why not have them producing the goods?
    Also, when it comes to purchase power, Brazilians don't pay cash or use credit cards, they pay by installments. Be prepared.

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