Luxury Italian menswear brand Brioni has signed a three-year deal with the Royal College of Art that will see one of the brand's master tailors work with menswear fashion design students.
The master tailor will help define the yearly brief for the RCA menswear course as well as host a master class each academic year on the art and techniques applied to menswear.
RCA students will also be able to spend one week at the Brioni Tailoring Academy in Penne, Italy, where they will learn handmade tailoring techniques.
"Brioni will provide our students with the highest standards of technique and craft in tailoring, which will certainly enhance our students' creativity and contribute towards their career development," said RCA rector Sir Christopher Frayling. "This could have a big influence on the future of British menswear."