Cambridge Satchel Co looks overseas
Leather accessories brand The Cambridge Satchel Company has unveiled plans to extend its retail footprint globally as it opens a new store in its hometown.
The brand is opening in Cambridge on June 8, six months after the launch of its flagship store on Short Gardens, Covent Garden.
The 177 sq ft store will sit on the city’s Rose Crescent. Head of wholesale and business development Max Karie said the next logical step for the brand was to open stores overseas.
“Our next store will be an international one,” he told Drapers. “We always have one eye on the next step for the company and there is no denying the global market offers a lot of opportunities for us. Our two shops in the UK offer the perfect base for our British customers and it would be great to add Hong Kong, Paris or New York to that list.”
However, Karie insisted that wherever the brand was sold, it would remain a British-made name. “It is core to the ethos of the brand,” he said.