Blog: Carbon Footprint labelling

How big would the carbon footprint be on some clothing items that are flown around the world?

How big would the carbon footprint be on some clothing items that are flown around the world?

Today I read about the world's first carbon footprint labelling system, and it's really got me thinking, not only about the environment (on a global scale), but also its long term effect on other areas, including the fashion industry.

In the Otago Daily Times today, a local New Zealand newspaper, I read an article entitled 'Carbon Footprint labelling soon in British supermarkets'. 

It seems that the "worlds first standard to measure the carbon footprint of every product in British shops was launched yesterday by the British Government in an effort to end continuing confusion over eco-labels".

A statement included in the article, by the chief executive of a New Zealand-based environmental consultancy, said: "It seems likely they will be asking suppliers to publish greenhouse gas emissions on labels in the near future". Producers, including exporters will be told how to calculate a product's carbon output, and it will be displayed as a 'carbon footprint label' 

If this is applying to the growth and production of food, including manufacturing and even waste, how long will it be before this idea goes further and applies to other areas of retail, including clothing and footwear? 

Can you imagine the labels? I'm feeling guilty already at the prospect. Imagine how bad you'll feel buying a dress that's been constructed in a factory (think carbon emissions), transported to another country (more emissions), possibly altered at this point in a factory - or at least packaged (more emissions), and then later even re-distributed (what more can I say?). 

The 'carbon footprint label' if it did head in the direction of clothing, footwear and accessory retail, would give consumers knowledge of the environmental damage occurring on the way to the racks of our favourite stores.  Will the value of an item no longer be its 'label' (think Gucci), but instead by its 'carbon footprint label'?  How would this be controlled?  What accountability systems would need to be in place?  Could it really happen and what would happen to exporting?

On this note, I'm going to start (if only for a short time) to keep more of an eye on where the clothing I'm purchasing has been manufactured. 

Here's hoping that more 'home grown' goods will be available to keep those 'carbon footprints' down before they're closely monitored. In terms of the idea behind the 'carbon footprint labelling' surely it can only be a good thing. Informed consumers are smart consumers!  I'm willing to do my bit to reduce global warming! Are you?


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Reader Response

Hello Jenna, somebody pointed out to me that my response might read as a little harsh on you. Of course, I didn't mean that. When I said "you" I meant the general "one" not you particularly. You obviously seem to take the 'pro' stance when you end the article by saying you will do your bit.
Best regards, and please follow it up, Mariusz

On 28th October the UK parliament passed the Climate Change Bill that commits our country to a total reduction in greenhouse gas emissions by 80% by 2050. This makes the UK an inspired leader in the fight against climate change. In order to achieve any reduction, we have to first of all measure our emissions.
On 29th October the government launched the new standard (called PAS2050) for the footprinting of products and services. My company was one of the pilot partners on that project, calculating the emissions of textile products, and developing the carbon reduction label for clothing. The label will be launched on to the UK high street early next year.
So, yes, we will soon be counting carbon as well as pennies. Will the ‘label’ be no longer the designer name but the footprint? Definitely not! Sustainability is not a product in itself; it’s an added value. The product, however noble, has to be first and foremost commercially viable.
One final thought. Do not think CO2 is the new cause celebre! The impact on climate is only one among a number of “burning” issues in our industry that have to be tackled in a balanced but holistic way. Don’t make your suppliers cut energy consumption by switching off water treatment plants or the air-conditioning in a workshop. Think organic, fair trade, low water and low carbon – all at the same time. And yes, Jenna, we should all do our bit.

It’s not the labelling that should make people worry – it’s the climate change and the change in our ways of life that will follow! There is no point feeling guilty, Jenna, without understanding where the problems may lie and what you can do about them. Don’t let’s stay ignorant and feel less guilty for it.
There are two angles to this – one is the actual measuring of the footprint, and the other is the way of communicating it (the label).
The measuring is really interesting because it illustrates where the biggest emissions occur, allows us to focus on making significant reductions, and to correct our popular misconceptions (example, with a t-shirt in India, the freight element is less than 1% of the whole product footprint and can easily be off-set in a single wash by turning the temperature down from 40C to 30C). So, Jenna, don’t worry so much about where the clothing you are purchasing has been manufactured, but how, and what you do with it.
The label is the essential communication device that informs the consumer in a consistent and credible way (just like Soil Association, Fairtrade or OekoTex). The label shows the full life-cycle footprint, which is particularly relevant to textiles, since washing, drying and ironing constitutes a huge input. I suppose the ultimate objective is to put the figures in a context and make the consumers change their behaviour.

Oh great, just when things could not get any harder in the world, this type of thing comes about.......just what those who are struggling need, more legislation to make people worry.
Not ideal.