Don't Miss This Week
More brands than ever used technology during London Fashion Week to deliver an omnichannel experience for those attending the shows and for shoppers.Smartphone apps and social media gimmicks were utilised during the capital’s five days of catwalks and presentations on February 20 to 24. In addition to increasing publicity for the latest collections, the focus was on offering an instantly shoppable experience to UK customers.
More Ecommerce News
Australian flash Sale site MySale plans to use its “substantial cash resources” to buy some of the high levels of the UK’s autumn 14 stock left following the unseasonal warm weather at the end of last year, at discounted prices.
Handbag manufacturer Cooper & Hill is launching its first transactional website on March 7.
Young fashion etailer Boohoo has launched a new global marketing campaign entitled ‘We are Us’ in order to connect with new and existing customers.
Whistles has appointed men’s tailoring business Charles Tyrwhitt’s online boss Jennie Blythe as its new head of ecommerce.
A billion parcels will be sent by online retailers for the first time across 2015, according to an official industry prediction.
Australian flash Sales etailer MySale has reported that revenues increased by 8% to A$123.3m (£62.6m) for the six months to December 31, but it made an EBITDA loss of A$11.4m (£5.7m).
Ecommerce solutions business Shopa has launched its own consumer-facing platform, selling third party products from the likes of Paul Smith, Marni and Stella McCartney.
Online growth in the first few months of this year has been like “smoke and mirrors”, with sales propped up by discounting and shoppers increasingly seeing ecommerce as a promotion-led environment, pure-play and multichannel retailers have warned.
Retailers are increasingly using online video content to drive sales and boost customer loyalty.
The Drapers Interview
The retail veteran and founder of London independent Woodhouse on why his Mr Start label is moving in a more casual direction.
Mark Batista has turned his hand to almost all functions during his menswear career, gaining a keen eye for what sells and detailed knowledge of the market along the way.