Multichannel report 2013
As the ecommerce sector continues to thrive, having an integrated multichannel strategy becomes ever more important.
Roger Morris, Head of Core Network Parcels
Multichannel Report Features
Click here to access Drapers Multichannel Roundtable in full online.
Retailers are changing their internal structures and introducing tech labs to make sure they get full value from their technology and stay ahead of rivals.
Google’s search algorithm is an ongoing challenge for anyone selling online.
Editorial content helps etailers succeed online, but those creating it need to make sure it is a sales tool and not a distraction.
Virtual marketplaces give western brands the chance to tap vast new consumer bases without having to navigate the ‘Great Firewall of China’.